Nvidia in reported talks to back Perplexity in a round that could value the startup at more than $30 billion

Nvidia is reportedly in discussions to invest in Perplexity as part of a funding round that could value the AI startup at more than $30 billion, according to a report carried by Yahoo Finance and citing The Information.

The report frames the potential investment as a way for Nvidia to align with rapidly growing players building AI-powered search and assistant tools. Perplexity, which has marketed an AI experience that aims to answer questions with sources and conversational output, has become one of the better known startups in the AI assistant category.

If the talks move forward, the transaction would add to a broader pattern in which major chip suppliers seek stakes or strategic ties with fast-scaling AI software companies. Nvidia, whose graphics processing units and data-center accelerators are widely used to train and run large AI models, has increasingly leaned into partnerships and platform relationships across the AI stack.

Details on the size of Nvidia’s potential stake, the structure of the round, or whether Nvidia would receive board-level rights were not disclosed in the report. The company also did not specify whether the participation would be purely financial or connected to any additional commercial arrangement.

Perplexity has similarly not confirmed the reported valuation or any specific investor. For now, the only concrete figure in the report is the implied valuation threshold above $30 billion, which would place Perplexity among the most highly valued private AI companies if achieved.

Market participants will likely watch whether any confirmation comes from Perplexity, through funding-announcement channels, or from Nvidia, through investor communications. In the event of a completed deal, investors would then look for disclosures around how the investment relates to Nvidia’s customer pipeline, including whether it indicates additional demand for AI compute from Perplexity’s model and product roadmap.

Even so, it is still unclear how the reported valuation would translate into actual ownership for Nvidia. In private rounds, valuations can be influenced by preferred terms, option pools, and expectations about near-term growth, which may not be fully reflected in public reporting until documents are filed or investors speak on the record.

Nvidia’s most recent positioning in AI has emphasized the ecosystem around its hardware, including tools that support model development and deployment, but the report did not describe any specific technology deal tied to this potential investment. Until further disclosure, the practical impact on Nvidia’s near-term financial results would be difficult to quantify from this reporting alone.