Nvidia in talks to invest in Perplexity in round valuing AI startup above $30 billion, The Information says

Nvidia is reportedly in talks to invest in Perplexity, the AI search and assistant startup, as part of a new equity funding round that would value the company at more than $30 billion, according to The Information, as carried by Yahoo Finance.

The report said the discussions are tied to an investment window for Nvidia that would place Perplexity’s valuation above that threshold. It did not outline deal size, the structure of Nvidia’s participation, or whether Nvidia would take a controlling stake versus a minority position.

Equity funding rounds like the one described typically involve new shares sold to investors at a negotiated price, with valuation reflecting the implied worth of the company on that basis. For strategic investors, participation can be a way to build influence over where an AI platform deploys models, distribution, and product roadmaps.

The Information framed the talks as still developing, and the report did not attribute specific terms to the parties, such as board rights, governance provisions, or commercial commitments. As with many AI startup fundraising efforts, the final valuation and investment amount can change as more investors join or negotiate price and terms.

Nvidia’s interest in Perplexity would fit into a broader pattern across the AI supply chain: chipmakers and platform providers have sought closer relationships with leading AI application builders. Nvidia’s own business is closely tied to demand for accelerated computing used to train and run generative AI systems, so relationships with fast-growing AI product companies can be commercially relevant even when the investments are structured primarily as financial stakes.

For Perplexity, a valuation above $30 billion would announcement continued investor appetite for consumer-facing and business-oriented AI tools, particularly those positioned around search, summarization, and real-time answers. The startup’s ability to turn new funding into product iteration, data acquisition, and infrastructure capacity would be central to how investors justify a premium valuation.

Even if talks progress, several key pieces of information remain unclear from the publicly available report. Nvidia did not disclose the existence of these discussions in the Yahoo Finance post, and the report did not specify the size of the round, the amount Nvidia would invest, expected closing timing, or any related partnership arrangements tied to the investment.

What to watch next is whether Nvidia or Perplexity confirms the round, and whether additional details emerge regarding valuation, investor participation, and any partnership or distribution agreements. If the deal proceeds, it could further intensify scrutiny of how major AI infrastructure players allocate capital toward application-layer competitors.