Nvidia is reportedly in talks to invest in Perplexity, as the AI search startup seeks funding at a valuation above $30 billion

Nvidia is reportedly in discussions about taking an investment in Perplexity, the AI startup that powers a search-and-answer product with large language models, according to a report by Yahoo Finance. The discussion is framed around Perplexity seeking new capital at a valuation of more than $30 billion, putting a potential Nvidia-backed deal squarely in the middle of the current AI funding cycle.

The report also ties the valuation picture to rapid business momentum at Perplexity. Yahoo Finance says Perplexity’s revenue is projected to reach as high as $750 million, and it characterizes the company as “fast-growing” as investors weigh the next round. Perplexity’s appeal, in broad terms, is that it translates generative AI into a consumer-facing and enterprise-relevant interface, where users query an AI system and receive synthesized answers rather than only links.

For Nvidia, any move into Perplexity would align with its long-standing position as the dominant supplier of accelerated computing for AI workloads. Nvidia builds the chips and related software stack that are used to train and run large AI models, and the company has increasingly tied its product strategy to the data center buildout and to the broader AI ecosystem, including model developers and application builders.

While the report suggests Nvidia is considering a stake, it does not provide confirmed details on deal structure, ownership percentage, timing, or whether the potential investment would be direct equity or routed through some other mechanism. It also does not clarify whether Nvidia’s interest is limited to this round or whether the discussions include follow-on participation tied to milestones.

The catalyst for the rumored interest appears to be Perplexity’s fundraising effort. Yahoo Finance, in the framing of its story, indicates that Perplexity is in talks to raise funds at an above-$30 billion valuation. Such valuations can reflect both near-term revenue growth and expectations for how quickly AI interfaces will capture search and information workflows, but they can also change as investor appetite, competitive dynamics, and cost structures evolve.

The report highlights that Perplexity has backing associated with Jeff Bezos, pointing to a network of investors that have supported early-stage AI companies. For startups operating in the AI application layer, the ability to secure capital at high valuations can make it easier to expand engineering capacity, increase model usage, and scale product experiences, but it also raises the bar for future performance and margin discipline.

Sector-wise, the potential connection between Nvidia and Perplexity would underline a recurring pattern in the AI market: chipmakers seeking closer alignment with high-visibility AI application companies. If such a relationship materializes, it could further strengthen Nvidia’s role not only in supplying compute but also in shaping the ecosystem of AI outputs that rely on that compute.

What remains unclear from the available report is whether Nvidia would invest at the valuation cited, how much it would invest, and what specific rights or terms it might seek. Without a primary disclosure from either company, readers should treat the reported talks as unconfirmed and watch for formal announcements, regulatory filings if applicable, or investor communications that would put concrete numbers around the transaction.