OG Anunoby brings his Game 4 winner to Times Square in new Essentia partnership

OG Anunoby is taking one of the most memorable moments of the Knicks’ championship run off the court and into the middle of Manhattan. On Aug. 19, Yahoo Sports reported that the Knicks forward joined Essentia Water and Gersh Park Basketball to recreate his famous Game 4 winner at Times Square, turning a clutch tip-in into a public, citywide celebration.

The project is tied to Anunoby’s latest off-court partnership with Essentia, a brand collaboration that also includes work with Gersh Park Basketball. According to Yahoo Sports, the event combined the pageantry of a major tourist destination with the kind of basketball storytelling Anunoby helped supply during the Knicks’ postseason run, when that Game 4 swing became a shorthand for momentum.

For Knicks fans, the timing carries its own significance. Times Square is not just a backdrop, it is a statement about legacy, and Anunoby’s willingness to stage the recreation suggests the organization’s championship moment is being treated as more than a distant highlight. Instead, the appearance frames it as something to be actively relived, with a physical place and a shared audience rather than a replay on a screen.

Yahoo Sports also said that Anunoby spoke about an upcoming, “mysterious” “supercharged” event that will give Knicks fans a chance to revisit the moment. The wording leaves room for details that were not included in the report, including how fans will participate and what the format will look like. What is clear from the reporting is that the Essentia-Gersh Park effort is not intended to be a one-day novelty, but a broader activation.

Anunoby’s role matters because the Game 4 play is not being framed as a highlight reel clip without context. It is being treated as a defining moment from New York’s title chase, and the recreation effort puts him at the center of that narrative. That is a meaningful positioning for any player transitioning from playoff intensity to offseason routine, particularly for a club like the Knicks whose identity is often tied to standout postseason sequences.

Outside the immediate spectacle, the partnership angle also speaks to how NBA players increasingly engage the public during the offseason. Instead of limiting brand work to generic promotional appearances, this setup ties the collaboration to a basketball organization (Gersh Park Basketball) and a specific on-court memory, which can broaden appeal beyond traditional team markets.

There are still limits to what can be stated from the available information. The report does not specify the exact rules of the recreation, any measurable outcomes for fan participation, or the full timeline for the “supercharged” event. It also does not describe whether the recreation will include additional Knicks players or whether it will connect directly to any organized community programming beyond the stated partnership.

What to watch next is the promised “supercharged” event. If it delivers on the report’s intent, it could provide a repeat opportunity for Knicks fans to experience a championship-era moment through a live activation rather than broadcast footage, while also building on Anunoby’s growing presence as a recognizable face in city-based storytelling. Until further details are released, fans will have to wait for confirmation on what “supercharged” means in practice and how they can take part.

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