Ole Miss RB Kewan Lacy agrees to NIL partnership with Q-Collar

Ole Miss running back Kewan Lacy has agreed to a new NIL partnership with Q-Collar, according to the brand’s announcement shared with On3. The deal is another sign of how quickly college football players are building off-field profiles alongside their on-field roles, particularly with fall camp and Lacy’s junior season approaching.

Lacy’s path to Ole Miss included a transfer from Missouri, and he quickly became a meaningful part of the Rebels’ offense during the stretch that carried the program into the College Football Playoff. The NIL announcement frames him as an “important” contributor to Ole Miss’s run, tying his brand-building moment to the team’s post-season success rather than treating the partnership as separate from his football identity.

On3’s reporting also places the on-field production in context. In the season referenced in the NIL write-up, Lacy totaled 1,567 rushing yards, a figure used to underscore his impact in the Rebels’ offensive rotation. That production matters in NIL discussions because the value for brands often depends on both visibility and the credibility that comes from performance against elite competition.

Q-Collar’s agreement with Lacy follows the broader NIL pattern of athletes partnering with consumer and lifestyle brands, including those connected to training routines and everyday wear. While the NIL announcement does not detail the financial terms, the partnership adds another platform for Lacy and gives Q-Collar a football-centered ambassador as Ole Miss moves deeper into its next recruiting and roster-building cycle.

For Ole Miss, Lacy’s deal is also notable because it highlights the program’s ability to attract and retain high-end talent in the modern era of college athletics. Transfer additions and featured role players often help stabilize the competitive floor of an offense, and in Lacy’s case, his statistical production and playoff involvement helped Ole Miss sustain momentum while positioning its backfield for the next chapter.

What to watch next is how Lacy’s junior year develops on the field and whether additional brand partnerships follow as his NIL portfolio grows. For Ole Miss fans, the more immediate question is how the coaching staff plans to leverage Lacy’s role heading into the season, especially with the program carrying expectations that come with a College Football Playoff berth.