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Olivia Wilde’s ‘I Want Your Sex’ Debuts in Specialty Theaters, Opening Against ‘Spider-Man: Brand New Day’
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Jul 31, 5:09 PM EDT

Olivia Wilde’s ‘I Want Your Sex’ Debuts in Specialty Theaters, Opening Against ‘Spider-Man: Brand New Day’

Gregg Araki’s raunchy comedy with Olivia Wilde and Cooper Hoffman lands about 700 theaters for its U.S. run, after a world premiere at Sundance and with Rotten Tomatoes Certified Fresh status.

2 min readEditor-approved Apex article

An R-rated raunchy comedy featuring Olivia Wilde and Cooper Hoffman is set to open in specialty theaters on Friday, moving into direct counterprogramming territory against the latest major studio release, Spider-Man: Brand New Day, according to Deadline.

The film, I Want Your Sex, directed by Gregg Araki, was described by Deadline as an artsy, adult-skewing story in which Wilde plays a dominatrix and Hoffman plays her muse. The preview release is framed as a potential alternative for audiences seeking an explicitly sexual comedy rather than mainstream action and effects.

Deadline reports that I Want Your Sex is distributed by Magnolia Pictures and that the movie world premiered at Sundance, citing the film’s festival debut and early attention ahead of its wider commercial rollout.

The specialty release is scheduled to play about 700 theaters, Deadline said, reflecting a mid-scale distribution strategy often used by independent films designed to capture targeted audiences in select markets rather than pursue a full wide opening.

Deadline also reports that the film has earned “Certified Fresh” status on Rotten Tomatoes, pointing to early critical or audience sentiment that can influence ticket demand for limited releases like this one.

In describing the release plan, Deadline characterized I Want Your Sex as raunchy counter programming, positioned for viewers who may avoid large-screen franchise programming or prefer adult-comedy content during the same release window.

With the theatrical opening underway, the key next step for the film is audience performance in its first weekend run, including whether the specialty theater strategy translates into holdover days as major releases compete for attention across multiplexes and regional cinemas.

Why It Matters

  • The film’s about-700-theater rollout indicates how independent distributors balance audience reach with the realities of competing for screens during major franchise openings.
  • An R-rated comedy on a specialty schedule can depend heavily on first-weekend turnout, review momentum, and the ability to keep showtimes when large studio releases draw broader crowds.
  • The Sundance-to-theater pathway underscores how festival premieres can lead to commercial runs through targeted distribution rather than immediate wide release.
  • Certified Fresh status, as reported by Deadline, may affect how theaters, critics, and some audience segments decide whether to purchase tickets for a limited-opening title.
  • Because the film is explicitly adult in tone and rating, its release timing and theater placement can affect how parents and adult guardians manage content expectations for family entertainment calendars.

Sources

Key Facts

  • I Want Your Sex is scheduled to open in specialty theaters and is described as an R-rated raunchy comedy.
  • The cast includes Olivia Wilde as an artsy dominatrix and Cooper Hoffman as her muse.
  • Gregg Araki directed the film, which Magnolia Pictures is distributing.
  • Deadline reports the film world premiered at Sundance.
  • The movie is opening in about 700 theaters, according to Deadline.
  • Deadline reports the film is Rotten Tomatoes Certified Fresh.
  • The release is being positioned by Deadline as counterprogramming to Spider-Man: Brand New Day.