THE APEX TIMES
A newly published market report projects continued growth for omnichannel retail as retailers seek to connect customer data, payments, and inventory across online and in-store channels. Salesforce is listed among the companies positioned to benefit.
A new market report published in early November 2026 projects that the global omnichannel retail market will grow as retailers invest in what it calls “unified commerce,” aiming to tie together customer data, payments, and inventory across channels. The report, distributed via a business newswire post, frames the shift as a response to pressure to improve returns on marketing and operations by coordinating digital and physical shopping experiences.
The forecast cited in the announcement targets $22.26 billion in market value by 2030. The same release links demand for unified commerce to practical retailer needs, including personalizing customer interactions, enabling more flexible fulfillment options, and improving how retailers manage stock while customers move between online browsing and in-store pickup or buying.
Rather than focusing on one supplier, the report highlights an ecosystem of technology providers. In the headline and description, the release names Adobe, Adyen, AWS, Salesforce, and Shopify as companies associated with capabilities relevant to omnichannel retail, such as customer experience tools, payments, cloud infrastructure, commerce platforms, and data-driven marketing.
For Salesforce specifically, the announcement does not provide new product milestones or customer wins. It instead places the company in the broader set of vendors that retailers may turn to as they connect marketing, commerce, and customer data. In plain terms, the market thesis aligns with the direction many enterprise software buyers are taking: consolidating customer profiles and using those profiles to coordinate experiences across multiple channels.
The release also emphasizes “boost ROI” as a central rationale for omnichannel investment. That framing suggests retailers are looking to reduce inefficiencies that can arise when online and offline operations run on separate systems, for example by improving the match between where inventory is held and where customers want to receive orders.
Still, the post provides limited detail on how the forecast was produced. It does not disclose key methodological inputs in the visible announcement, such as how revenue categories were defined, what geography or retailer segments were included, or what specific adoption rates underpinned the projection to 2030. It also does not indicate whether the forecast assumes any particular regulatory or macroeconomic changes.
What the release does make clear is that the market narrative is less about one-off channel expansions and more about integrating capabilities that sit behind the customer journey. Connecting payments with commerce data, unifying customer information, and coordinating fulfillment can all require systems that span marketing, commerce, and operations, which is why the report’s vendor list is broad.
For investors and industry watchers, the next announcement to look for is whether major retailers translate unified commerce strategies into measurable KPI improvements, such as conversion lift, higher retention, reduced fulfillment costs, or better inventory turns. On the vendor side, the market report’s mention of Salesforce will likely be tested by subsequent announcements that tie omnichannel initiatives to tangible customer outcomes rather than projections alone.
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