OUTFRONT and the New York Jets announce exclusive, multi-year partnership aimed at expanding the in-person fan experience

The New York Jets and OUTFRONT announced an exclusive, multi-year partnership designed to extend the fan experience beyond MetLife Stadium, positioning the company to play a central role in how Jets advertisers reach supporters in the New York/New Jersey area. The Jets framed the deal as an effort to keep the organization’s “back to football” energy going beyond the game itself, with activation planned around in-person touchpoints.

Jets spokesperson materials described OUTFRONT Media as an established, in-real-life media provider and said OUTFRONT’s role will connect directly to Jets advertisers under the terms of the agreement. The team did not outline venue-by-venue details in the announcement, but it emphasized a longer-term partnership structure rather than a single-season promotional package.

As part of the reveal, former NFL linebacker Bart Scott hosted the partnership unveiling event tied to the Jets’ “Back to Football” campaign. Scott’s presence underscored the Jets’ intent to link the business partnership to team tradition and fan-facing messaging, rather than treating the announcement as a purely corporate move.

In the Jets’ release, the collaboration is positioned as an extension of the game-day environment into broader fan touchpoints. That includes the idea of taking Jets branding and advertiser messaging into real-world spaces where supporters spend time before and after kickoff, and where the team can maintain momentum throughout the year.

For the Jets, the timing matters in the offseason and preseason window, when organizations typically shift from calendar-wide programming to more structured marketing pushes as the regular season approaches. An exclusive agreement of this type can also influence how future in-stadium and out-of-stadium media inventory is packaged for advertisers, though specific pricing, categories, or inventory allocations were not provided in the announcement.

For OUTFRONT, the deal represents another entry in the high-competition market for live, in-person media tied to major sports franchises. The company is described by the Jets as one of the largest and most trusted IRL media providers in the United States, and this partnership gives it a prominent platform tied to a flagship NFL team and a major stadium footprint.

What to watch next is how the partnership shows up on the ground. The Jets did not detail campaign elements or measurable targets in the announcement, so fans and advertisers will likely look for public-facing activations, signage and experiential branding tied to the “Back to Football” theme, and any expanded programing outside the stadium environment.