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‘Paranormal Activity’ Moves Broadway Opening to Aug. 25 at August Wilson Theatre
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Jun 24, 4:35 PM EDT

‘Paranormal Activity’ Moves Broadway Opening to Aug. 25 at August Wilson Theatre

The Broadway production will open Tuesday, August 25, with previews beginning on Friday, August 14, and is scheduled for a strictly limited 20-week run at the August Wilson Theatre.

2 min readEditor-approved Apex article

Paranormal Activity, the stage adaptation of the horror film franchise, will open on Broadway earlier than previously announced, with its new opening date set for Tuesday, August 25 at the August Wilson Theatre, according to Deadline. The production’s previously announced first preview performance on Friday, August 14 remains unchanged.

Deadline reported that the show will play a strictly limited engagement of 20 weeks. Limited runs are a common arrangement on Broadway, allowing productions to manage costs and align schedules with the theatre’s broader calendar.

The updated timeline shifts the point at which the production’s run changes status from previews to its official opening. Previews allow audiences to see the show while it continues to evolve, and they typically run for a period of weeks before opening night.

The August Wilson Theatre hosting the engagement is located in New York’s theatre district, and the move affects not only when the production is officially credited as opened but also when it may begin to be considered for certain season-wide reporting, award eligibility timelines, and marketing milestones tied to opening night.

According to Deadline’s report, Paranormal Activity has been nominated for an Olivier Award. The Broadway schedule update comes as the production prepares for its New York start, with the theatre run structured to conclude within the 20-week limit described.

While Deadline’s article centers on the revised date and run length, the production’s Broadway schedule also has knock-on effects for ticketing, staffing, and vendor planning, since Broadway theatres coordinate technical labor, front-of-house staffing, and performance operations across multiple productions throughout the year.

No further schedule changes were outlined in the Deadline update beyond the opening date shift and the confirmation that the August 14 preview date will remain in place.

The production is now set on a tighter timetable leading to its official opening, with the next publicly relevant dates for audiences being the start of previews on August 14 and the opening on August 25, followed by the limited-run schedule through its 20-week end date.

Why It Matters

  • The change affects when the production formally transitions from previews to its official opening night, a milestone used for performance reporting and season tracking.
  • A strictly limited 20-week schedule can influence broader theatre scheduling, staffing plans, and operational coordination at the August Wilson Theatre.
  • Preview and opening dates can change ticketing demand patterns and marketing timing for audiences deciding when to see a show.
  • The Broadway start date impacts labor planning for show crews and front-of-house operations leading up to opening night.
  • The Olivier nomination referenced in the report adds context to how the production may be perceived as it makes its New York debut.

Sources

Key Facts

  • Paranormal Activity will open on Broadway on Tuesday, August 25 at the August Wilson Theatre, an earlier date than previously announced.
  • The show’s first preview performance on Friday, August 14 remains in place.
  • The Broadway run is scheduled as a strictly limited engagement of 20 weeks.
  • The update was reported by Deadline on June 24, 2026.
  • Deadline also reported that the production has been nominated for an Olivier Award.
‘Paranormal Activity’ Moves Broadway Opening to Aug. 25 at August Wilson Theatre | The Apex Times