Peacock develops “Bel-Air” spinoff “Hilary” with Coco Jones attached, Deadline reports

Peacock is developing “Hilary,” a scripted “Bel-Air” spinoff starring Coco Jones, Deadline reported Tuesday, citing the project’s creators and production team. The new series would focus on a cousin of the character played by Jabari Banks on the mothership show, with Jones set to portray Hilary, according to the report.

Deadline described “Bel-Air” as Peacock’s first breakout hit after it launched on Feb. 13, 2022. The franchise has continued to draw attention as the streamer weighs whether to expand it into a broader scripted franchise, with “Hilary” positioned as a prospective spinoff built around a new lead character rather than a direct continuation of the original ensemble.

The report says “Hilary” is being developed at Peacock from executive producers Tracy Oliver and Westbrook. Oliver, previously known for her work as a writer and showrunner on scripted television, and Westbrook are credited as the development partners for the spinoff concept, with Jones attached to star.

In the Deadline account, Peacock is also treating “Hilary” as a potential first of its kind for the streamer. The report says the planned series could become the platform’s first scripted original series to move forward as a spinoff, reflecting the commercial and audience momentum “Bel-Air” has generated since its 2022 debut.

While development is underway, Deadline did not report a production start date or a premiere window for “Hilary.” As with most projects in early development, the spinoff remains subject to further approvals, casting and scheduling decisions, and any network or studio requirements tied to development milestones.

The proposed concept is part of a broader pattern of streamer-led franchise expansion in which breakout hits are repurposed through character-focused offshoots. In this case, the spinoff would shift the center of gravity from the lead family story established in “Bel-Air” to the character described in the report as Will’s cousin, played by Jones.

Deadline’s report ties the project’s advancement to the same creative ecosystem that built “Bel-Air.” With Oliver and Westbrook involved and Jones attached to star, “Hilary” will be closely watched by “Bel-Air” viewers for signs of how the spinoff will handle continuity with the original series and how it will introduce a new character-driven arc.

For Peacock, “Hilary” would represent another attempt to turn a breakout series into an expandable slate of scripted content, with “Bel-Air” serving as the foundation. The next step in the process, based on standard development practice, would be further commitments from production partners and the streamer before moving into casting confirmations beyond the actor attached in the report and locking timelines for production and release.