Pixar’s “Ghost Market” to arrive in theaters in 2028, Disney reserves March 10 date

Pixar Animation Studios has scheduled a new original theatrical movie titled “Ghost Market” for 2028, according to a report by Deadline that traces the film’s public unveiling through Disney’s D23 event material.

The project was previously described earlier this year as “Ono Ghost Market,” with Deadline reporting that the title has been streamlined to “Ghost Market.” The film is described as drawing from Asian myths, focusing on the idea of a supernatural market where hungry apparitions feature prominently.

Deadline’s report characterizes the story as centered on the concept of a bazaar-like marketplace that functions as a meeting point between the living and the dead, framing the film as a blend of fantasy elements and mythology rather than an adaptation.

In addition to the 2028 launch window, Disney has reserved a specific theater date for Pixar’s next outing. The report says Disney has placed March 10 on the calendar as the date reserved for a Pixar film, tied to “Ghost Market.”

While the report does not detail casting or production credits, it situates the release announcement in the broader context of Disney’s release planning around its animation pipeline, with “Ghost Market” positioned as a Pixar original rather than a sequel.

For audiences, the project indicates a continued focus in family-oriented animation on accessible supernatural storytelling and worldbuilding drawn from folkloric motifs, with “Ghost Market” positioned as a movie built around a distinctive setting instead of an established franchise.

For Disney and theaters, the 2028 timing and the reserved March 10 date create a concrete scheduling reference point for distribution planning, including marketing timelines and screen availability, even as additional release details typically follow closer to production completion.