PulsePoint adds HCP targeting to Google Search and Microsoft Bing via expanded Audience Manager

PulsePoint, a healthcare marketing technology company focused on helping brands reach clinicians, said it is expanding its Audience Manager platform to enable healthcare professional (HCP) targeting on Google Search and Microsoft Bing. The announcement was made in a market update carried by Yahoo Finance on July 30, 2026.

The company described Audience Manager as a tool that uses “verified” audience data tied to clinicians’ National Provider Identifier (NPI) numbers, a standardized identifier used in the U.S. healthcare system. In this update, PulsePoint said it will extend that NPI-level approach to search ads, aligning targeting methods across multiple digital channels rather than limiting them to one placement type.

Under the expansion, PulsePoint positions the offering as an omnichannel capability for healthcare marketing. Omnichannel marketing generally refers to coordinating messaging and targeting across different environments, such as display, social, email, and search, so that campaigns can be planned and measured as a single system.

The update also specifically tied the new search support to Microsoft’s Bing and Google’s search surfaces, two major channels that are often used by healthcare marketers to capture demand intent. By bringing verified, NPI-level audience targeting into those search environments, PulsePoint is effectively moving clinician-level segmentation closer to the moment a user conducts a related search query.

For Microsoft, the development is best viewed as part of a broader pattern in digital advertising where platform operators and data-driven marketing firms are integrating audience and identity capabilities into mainstream ad placements. While Microsoft Bing is not a healthcare-focused network, it can serve niche audiences when marketers apply clinician-level targeting data through programmatic and partner tools.

For healthcare marketing firms, the appeal of search is that it can combine audience specificity with intent indicates. In practice, marketers often want to reach the right healthcare professional segment and also match their messages to searches that indicate a developing clinical or product need. PulsePoint’s update suggests it is seeking to make that combination more actionable by using NPI-based verification.

PulsePoint did not disclose, in the market update, any deployment timeline, geographic rollout, performance metrics, customer names, or pricing details for the new search targeting. It also did not specify what exact identity matching or verification methods are used beyond referencing verified, NPI-level audiences.

What to watch next is whether PulsePoint adds more search and media placements under Audience Manager’s expanded omnichannel targeting, and whether it provides additional clarity on the measurable impact of the search extension, such as campaign lift, improved targeting match rates, or changes in cost efficiency.