THE APEX TIMES
Rams name Goldin as Official Auction House Partner
The Los Angeles Rams announced a multi-year collectibles partnership with Goldin, designating the trading and memorabilia platform as the team’s official auction destination.
The Los Angeles Rams and Goldin Auctions have agreed to a multi-year partnership, with Goldin named the team’s Official Auction House Partner for Rams collectibles. The deal is designed to give fans and collectors access to authenticated memorabilia connected to franchise moments as they happen.
Through the collaboration, Goldin, an eBay company, will provide Rams memorabilia including game-used jerseys, game footballs, and items reportedly taken directly from the team’s sidelines and locker rooms.
The Rams said the partnership begins immediately, with select game-worn and franchise items slated to be offered to collectors throughout the remainder of the 2026 football season. Those items will be available via auctions on Goldin’s website and through Goldin on eBay Live.
Goldin will also serve as the digital auction platform provider for Rams Auctions powered by Goldin. The Rams said Rams Auctions will be accessible through and the Rams mobile app.
The team added that proceeds from Rams Auctions sales will benefit the Los Angeles Rams Foundation and support community outreach programs.
Why It Matters
- For the Rams, the partnership expands an on-field-to-fan revenue and engagement channel focused on authenticated collectibles.
- By routing auctions through both Goldin’s website and eBay Live programming, the team is adding a livestream shopping component aimed at collectors beyond the local market.
- The Rams’ decision to connect auction proceeds to the Rams Foundation ties the collectibles initiative directly to community programming.
- The deal creates an additional, ongoing marketplace presence for franchise items tied to the 2026 season, rather than treating memorabilia as a one-time offseason effort.
Key Facts
- The Rams announced a multi-year partnership with Goldin Auctions, naming Goldin as the team’s Official Auction House Partner.
- Goldin will provide access to a range of Rams memorabilia, including game-used jerseys and game footballs.
- The Rams said the items include memorabilia taken directly from the team’s sidelines and locker rooms.
- The partnership begins immediately and will offer select items throughout the remainder of the 2026 football season via Goldin’s website and Goldin on eBay Live.
- Goldin will power Rams Auctions through and the Rams mobile app.
- Proceeds from Rams Auctions sales will benefit the Los Angeles Rams Foundation for community outreach.