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Rejuran Cosmetics leans on Costco’s new Beauty Table program to broaden U.S. access to its c-PDRN skincare
The Apex Times

THE APEX TIMES

Business/The Apex Times/Oct 23, 12:18 PM EDT

Rejuran Cosmetics leans on Costco’s new Beauty Table program to broaden U.S. access to its c-PDRN skincare

The premium dermocosmetics brand says it is expanding in the United States by partnering with Costco, using the retailer’s first-ever Beauty Table to reach shoppers with its c-PDRN skin-care line.

By The Apex Times Newsroom2 min readAI-assisted Apex article

Rejuran Cosmetics is expanding its U.S. retail footprint through Costco’s first-ever Beauty Table program, according to a report published by Yahoo Finance on Oct. 23, 2026. The company described the move as a way to put its dermocosmetics line in front of more shoppers at Costco stores.

The partnership centers on Rejuran’s c-PDRN skincare, which the report characterizes as a premium dermocosmetics offering. The company said the Beauty Table format is designed to create dedicated visibility for beauty products within the Costco shopping environment, rather than treating them as an occasional shelf item.

Under the Beauty Table program, Rejuran said it expects to bring its line to additional consumers in the United States. While the report does not provide location-specific rollout details, it frames the program as a distribution step that goes beyond whatever reach the brand may have had through existing retail channels.

Costco, known for a warehouse model and tight assortment strategies, has increasingly leaned into categories that can sustain repeat purchases, including certain personal care and beauty-adjacent products. A new in-aisle merchandising fixture like a Beauty Table, if it performs as intended, can help brands justify their presence by delivering clearer product storytelling and easier sampling or trial.

For Rejuran, the key commercial point is that Costco’s newer in-store programming could expand awareness and conversion for its signature line. The report ties the expansion directly to the Beauty Table initiative, suggesting the brand sees value in a curated beauty placement rather than spreading its offerings across general retail shelves.

Still, important specifics were not disclosed in the Yahoo Finance report. The post did not state how many Costco stores are included in the initial Beauty Table rollout, when each location begins carrying Rejuran products, or what the exact product assortment will include at launch.

The report also did not provide financial terms, such as whether the arrangement is based on consignment, revenue share, or standard wholesale pricing. It did not mention marketing commitments, promotional schedules, or inventory targets, which are typically key indicators of how large a retailer partnership is intended to be.

Next, observers will likely watch for indicates of scale and momentum, including the number of Costco locations adopting the Beauty Table, how Rejuran’s visibility translates into sell-through, and whether other beauty brands follow with similar placements. Those details will shape how much impact the program could have on both Rejuran’s U.S. growth and Costco’s in-store merchandising strategy.

Why It Matters

  • Costco adding a new beauty merchandising format could change how premium skin-care brands compete for attention inside warehouse clubs.
  • A successful Beauty Table rollout may encourage other dermocosmetics and beauty brands to pursue similar retail placement strategies.
  • If Rejuran’s products perform well at Costco, it could provide a high-visibility distribution channel that supports brand awareness beyond traditional e-commerce or specialty retail.

Sources

Key Facts

  • Rejuran Cosmetics said it is expanding its U.S. retail presence through Costco’s first-ever Beauty Table program.
  • The expansion is tied to Costco shoppers being able to access Rejuran’s c-PDRN skincare line.
  • The report frames the Beauty Table as a dedicated beauty merchandising initiative within Costco.
  • The story, as published by Yahoo Finance, did not disclose rollout scope by store, launch timing by location, or the product assortment for the initial program.
  • No financial or contractual terms between Rejuran and Costco were reported in the Yahoo Finance piece.

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