Rockies launch All-Star Sale for ROCKIES.TV at $27.99 through Sunday

As baseball’s midsummer spotlight approaches, MLB’s Rockies regional streaming outlet is offering a limited-time subscription price for fans in the club’s home television territory.

By The Apex Times Newsroom2 min readAI-assisted Apex article

MLB’s Rockies media outlet,, is running a limited-time promotion tied to the All-Star Game, with the league-owned service discounted to $27.99. The sale runs from July 6 through Sunday, according to the Rockies’ announcement.

is positioned as a way for Colorado-based fans to stream Rockies regular-season games in the team’s home territory. The team’s release also notes the presence of potential national exclusivities, meaning blackout avoidance can depend on broader MLB rights arrangements outside the regional package.

For subscribers in the club’s home television territory, the promotion includes an option to bundle with All-Star coverage during the same window, designed to package midsummer viewing in one checkout. The announcement frames the discount as part of a broader All-Star-season push that repeats from year to year in the league’s local streaming brands.

In the backdrop of the promotion, MLB’s Rockies programming continues to emphasize regular-season local access. The league’s page also describes its production and distribution for 2026 local games, and it points to current roster storylines that are driving fan interest, including Silver Slugger-winning catcher Hunter Goodman and rookie TJ Rumfield.

As with many regional streaming offers, the value of the promotion depends on where a fan lives and what rights apply during individual games. The Rockies’ release specifies that the deal is only for Rockies fans in the club’s home television territory, with streaming availability shaped by MLB’s national schedule and any nationally exclusive broadcasts.

For Rockies supporters counting down to the All-Star break, the practical question is whether the discounted tier will line up with their viewing needs for the stretch after the festivities. With the sale ending Sunday, fans who plan to keep watching through the second half of the season will likely want to confirm that their local rights region and video provider settings match the Rockies’ home territory requirements before subscribing.

Why It Matters

Local media pricing can influence how Rockies fans follow the team during and immediately after the All-Star break.
The home-territory restriction highlights how MLB’s regional rights model still determines who can watch Rockies games without interruptions.
promotions underscore MLB’s push to drive streaming adoption through All-Star-season marketing.

Sources

Key Facts

is offered at a discounted price of $27.99 during the All-Star Sale.
The promotion runs starting July 6 and continues through Sunday.
The offer is available to Rockies fans in the team’s home television territory.
The Rockies’ announcement notes streaming can be subject to national exclusivities.