Royals and Elevate bring new downtown ballpark experience to life

The Kansas City Royals announced a multi-year partnership with Elevate aimed at shaping the fan and premium-market experience for the team’s new downtown ballpark, a venue described by the team as approximately 34,000 seats and intended to serve as an anchor for a $3 billion, 85-acre mixed-use project in the Crown Center area.

Elevate will work alongside the Royals as the exclusive third-party advisor and sales agent for premium seating and corporate partnerships tied to the new ballpark. The team says the agreement builds on a relationship that began in July 2022.

In the period before construction, the partnership is set to include advising on premium seating design, partnership assets and signage, ticket pricing, and food-and-beverage plans, with the stated goal of connecting business planning to how fans will actually use the space.

On the revenue and partnerships side, the Royals said Elevate will lead sales efforts for naming rights, founding and cornerstone partnerships, and other club assets, including work around sales strategy, asset valuation, partner outreach, negotiation, and activation planning.

For the ballpark’s commercial and brand-building process, the Royals said Elevate’s creative team will design a sales preview and experience center in the Kansas City area, with a scope that includes site selection, budget planning, stakeholder interviews, brand messaging and design concepts, and technology integration through build-out. The team also said Elevate recently helped appoint David Burke as Chief Revenue Officer for Royals New Ballpark Sales, with a dual role for the New Ballpark Sales function and Elevate’s property sales leadership.