Sahamongkol Acquires Thai Distribution Rights to China’s Box-Office Hit ‘Dear You,’ Sets Release for August 6

Sahamongkol Film Co. has acquired Thai distribution rights for the Chinese family drama Dear You, and the company has set a theatrical release in Thailand for August 6, according to Deadline.

The film, produced by China’s Damai Entertainment, is described as a major success in mainland China, where it reportedly grossed $275 million. Deadline also said the picture far exceeded expectations for what it characterized as a smaller drama title that did not rely on major star power.

The acquisition underscores how Chinese family-oriented dramas continue to travel across Asian markets, moving from domestic box office performance into regional theatrical schedules. For Thai audiences, the planned August date places the release in the middle of the summer moviegoing season, when theater lineups often compete for mainstream attendance.

Sahamongkol’s rights purchase adds another Chinese title to the Thai theatrical marketplace, which in recent years has included a mix of Hollywood, regional productions, and imported Asian films. The August 6 scheduling suggests the distributor intends to position Dear You for standard theatrical rollout rather than a limited or festival-only run, though the scope of the rollout was not specified in the report.

Deadline’s reporting frames Dear You as a story-driven film that achieved unusually strong results in China despite being viewed, at least initially, as not heavily supported by marquee performers. That combination of cost and audience pull is often a key factor for distributors when deciding whether to buy theatrical rights abroad, particularly for drama titles that may face uncertainty in markets that depend more on international recognition.

While the reported Chinese box office result provides a measurable indicator of audience demand, the Thai release will still depend on local marketing, theater programming, and audience reception. The Deadline report did not detail whether Sahamongkol plans dubbing, subtitles, or specific marketing partners, and those elements were not confirmed in the available information.

For now, the main publicly announced details remain the acquisition itself, the producer’s name, and the Thailand theatrical date of Aug. 6. Additional information on format, ratings, and the breadth of theatrical engagement would typically follow closer to release, once distributors finalize cinema bookings and promotional plans.