Salesforce to acquire m3ter to add metering and rating for consumption-based billing to Agentforce Revenue Management

Salesforce said on Monday that it has signed a definitive agreement to acquire m3ter, a metering and rating platform built for consumption-based monetization. The announcement frames the acquisition as a way to bring high-volume usage processing capabilities directly into Salesforce’s Agentforce Revenue Management, part of its broader push to combine AI-assisted sales, quoting, and billing into one revenue workflow.

Salesforce’s release says m3ter will add “high-volume mediation, metering and rating” capabilities natively to Agentforce Revenue Management. In this context, metering is the measurement of product usage that will be billed, while rating is the conversion of that usage into billable charges under a pricing model. Mediation typically refers to the transformation and routing of raw usage events into the specific billable metrics a customer contract requires.

The company said m3ter’s platform is designed for near real-time performance at enterprise scale, aimed at handling continuous streams of usage data. It also described an end-to-end workflow: customers would ingest product usage data, dynamically configure consumption-based billing scenarios, and automate monetization data flows across CRM and ERP systems and through quote-to-cash processes, which cover sales quotes, contracts, invoicing, and downstream billing operations.

Meredith Schmidt, EVP and GM of Agentforce Revenue Management at Salesforce, tied the move to customer demand for more flexible monetization as AI expands how software is delivered and used. “Every company is looking for more flexibility in how they monetize their products,” Schmidt said, adding that the addition of native consumption billing would give customers options without leaving the Salesforce platform.

m3ter’s founder and CEO, Griffin Parry, said the company was created to address what he described as difficult problems in usage-based pricing. “Joining Salesforce allows us to bring our high-scale mediation and rating capabilities to the world’s largest enterprise install base,” Parry said, pointing to m3ter’s origins in building cloud-based backend services for pricing infrastructure.

On Salesforce’s side, Agentforce Revenue Management is positioned as a revenue platform that combines pricing, quoting, contracting, and billing functions across channels. The broader offering is marketed as running revenue workflows on top of Salesforce tools, with AI agents embedded in the processes intended to enforce deal rules so what gets sold is aligned with what gets invoiced.

In its own product materials, m3ter describes its system as “metering and rating infrastructure and an automation platform,” designed to extend CRM and ERP for usage-based pricing models. m3ter’s documentation and educational materials also emphasize operational needs that often come with consumption billing, such as ingesting complex usage data, transforming it into billable units through configurable logic, and supporting automation and integration between customer-facing systems and billing.

Salesforce did not disclose transaction terms, including purchase price, or provide details on how m3ter’s technology will be packaged after the close, such as whether it will be offered as a standalone capability, bundled feature, or integrated managed offering. The company also said only that the acquisition is expected to close in the second quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions.

What to watch next is how Salesforce plans to connect m3ter’s usage processing into Agentforce Revenue Management without forcing customers to redesign their existing quote-to-cash and billing stacks. Buyers will likely look for clarity on implementation timelines, data integration expectations across CRM and ERP environments, and whether Salesforce will support multiple consumption and outcome-based pricing patterns across industries as the combined platform rolls out.