THE APEX TIMES
Scott Bryce, ‘As the World Turns’ Craig Montgomery and ‘Popular’ Regular, Dies at 68
Bryce, whose screen career spanned roughly 35 years, starred as Craig Montgomery on CBS’s long-running soap and later returned to the series, while also appearing on numerous other TV shows, according to reports on his death.
Scott Bryce, the actor known for playing Craig Montgomery on CBS’s As the World Turns and for later TV work that included The WB comedy Popular, has died at 68, according to an announcement reported by Deadline on July 15, 2026. The report said Bryce’s death was confirmed by his son, Jackson, in a social media post.
Bryce’s role as Craig Montgomery on As the World Turns placed him among the cast of one of American television’s longest-running serial dramas. Deadline reported that his work on the series began in the 1980s, and that he returned to the CBS soap in later years.
Beyond his soap-opera work, Deadline also described Bryce as a regular on The WB dramedy Popular. The WB program ran as a comedy series in the mid-to-late 1990s era, and Bryce’s casting as a regular reflected a broader footprint beyond daytime television.
Deadline said Bryce’s acting career included guest appearances on a dozen or more television series. The report characterized his body of work as spanning about 35 years on screen, describing him as a performer who remained in active demand across multiple formats and audiences.
In addition to his series roles, Bryce’s screen credits included appearances that moved between drama and comedy, according to the way Deadline summarized his career. The report did not specify film work or theater engagements, focusing instead on his television work.
Deadline’s report did not provide a cause of death or additional medical details. With Jackson cited as the person confirming Bryce’s death, the immediate public record centers on the timing and the basic outline of Bryce’s career achievements rather than specific circumstances.
The next steps for fans and the industry typically involve additional statements from representatives and production partners, as well as confirmation of any memorial plans. For now, the most documented elements remain Bryce’s signature television roles and the length of his screen career as described in the July 15 report.
Why It Matters
- Bryce’s death marks the passing of a performer associated with a major legacy daytime franchise, with As the World Turns remaining a reference point for multiple generations of TV viewers.
- His long-spanning television career, including both daytime serial work and later network comedy-drama work, underscores the breadth of cast careers that support U.S. scripted programming.
- Public confirmation by a family member is often the first step in industry notifications, helping align media coverage, guild and credits databases, and audience awareness.
- When actors with recurring roles and returning-character appearances pass away, production archives and syndication histories may see renewed attention from viewers and streaming platforms that host classic series.
Key Facts
- Scott Bryce died at age 68, according to a July 15, 2026 report by Deadline.
- Bryce played Craig Montgomery on CBS’s As the World Turns in the 1980s, and later returned to the series.
- Deadline reported Bryce was a regular on The WB dramedy Popular.
- The report said Bryce made guest appearances on a dozen or more television shows over about a 35-year screen career.
- Deadline said Bryce’s son, Jackson, confirmed the death via a social media post.