Seahawks elevate Matt Berry and Willie Schneider to assistant general manager roles as part of broader front-office promotions

The Seattle Seahawks announced a set of front office promotions on Wednesday that includes two new assistant general manager designations. The team elevated Matt Berry and Willie Schneider to assistant general manager roles, part of a larger group of six title changes the Seahawks said were aimed at sharpening responsibilities as the organization looks ahead to the 2026 season.

In NFL organizations, the assistant general manager title typically indicates expanded oversight across roster-building functions, including player evaluation, contract strategy, and coordination between football operations and the rest of the club. For Seattle, elevating Berry and Schneider puts more senior leadership in place within the front office structure, rather than relying solely on the top-level decision-making layer.

The announcement was made on the Seahawks’ official team site and framed as a coordinated set of promotions. Alongside the two assistant general manager moves, the club also said additional staff members received updated titles. Because the team’s release emphasizes the overall set of promotions, the specific duties and scope of the other title changes were not detailed in the preview information available here, though the Seahawks made clear the changes are tied to the transition into the 2026 season.

Matt Berry and Willie Schneider’s promotions matter in practical terms because they influence how quickly information moves between scouting, player personnel, and decision-makers. When assistant general managers are added or elevated, it can reflect a shift toward more defined operational roles, including clearer lines of communication during free agency and the draft cycle, and a greater capacity to evaluate and manage the roster within salary-cap constraints.

This type of offseason front office realignment is also a report to the broader football ecosystem. Agents, college programs, and NFL teams often read title changes as indicators of how a franchise organizes its internal process for acquiring players and negotiating roster decisions. While promotions do not guarantee specific outcomes, they can shape the tone of offseason work and the expectations around evaluation and long-term planning.

For Seahawks fans, the most immediate takeaway is organizational. The club is using the summer window to formalize leadership roles in football operations before the next roster-building phase begins in full. The next thing to watch is how the promotions translate into team-building priorities during the 2026 offseason, particularly around draft planning, contract management, and how Seattle sets its needs board well before training camp.

As with any organizational announcement, the long-term impact will be judged by results, not titles. Seattle will still have to make the right decisions on player acquisition, development, and fit, and the promotions are one piece of a broader process. Still, elevating both Berry and Schneider to assistant general manager gives the Seahawks a clearer top-level bench of front office leadership heading into 2026.