Seahawks make front-office promotions, elevating Willie Schneider and Matt Berry to assistant general managers

The Seattle Seahawks are promoting two senior personnel officials, Willie Schneider and Matt Berry, to assistant general manager roles, according to Tom Pelissero’s reporting as carried by Pro Football Rumors. The move formalizes bigger decision-making responsibilities for a pair of executives who have helped shape the team’s player-evaluation and acquisition processes over recent seasons.

Schneider is elevated from director of pro personnel to assistant general manager. In that prior role, he was positioned at the center of the Seahawks’ work in the professional ranks, overseeing the club’s tracking and assessment of draft prospects and, more directly, the ongoing evaluation of veteran talent. The promotion indicates that Seattle wants its pro-personnel leadership to have a louder voice in broader organizational planning.

Berry is also elevated, moving from vice president of player acquisition to assistant general manager. Player-acquisition executives typically oversee the connective tissue between scouting, negotiations, and roster-building strategy, including how the team approaches free agency, contract strategy, and other roster-development avenues. The Seahawks’ decision to bring Berry into an assistant GM tier suggests they are placing added emphasis on how personnel plans turn into actionable additions.

The Seahawks are coming off another cycle of roster and staffing churn, and organizational changes often bring with them a reshuffling of authority. While the report does not lay out specific personnel departures or a complete reorganization map, the timing and titles point to a straightforward internal adjustment: two leaders already trusted with key functions are now being recognized with more formal power in the chain of command.

For fans, this matters less because the titles themselves change on paper, and more because assistant GMs often influence the process that determines which players remain targets, which prospects become priorities, and which roles the team tries to fill through the draft and offseason free agency. Assistant GM roles also tend to increase accountability across scouting-to-contract workflows, so the internal standards and timelines can tighten when decisions need to be made quickly.

Seattle’s promotion of both a pro-personnel director and a player-acquisition vice president is also telling. It indicates a desire to keep the Seahawks’ talent-evaluation pipeline aligned end to end, with fewer handoffs between departments. If the club’s leadership previously treated pro evaluation and transaction execution as adjacent processes, these upgrades could help unify them under a clearer decision structure.

What to watch next is how these expanded roles show up in public-facing team priorities. The Seahawks’ offseason activity, draft board emphasis, and how they address roster construction needs will be the clearest indicators of whether the organization is leaning harder on Schneider and Berry’s combined experience as it moves toward the next competitive window.

Because the report is based on league media coverage rather than an official Seahawks press release, readers should treat the details as subject to confirmation. Still, the titles and the internal job history described in the coverage provide a strong baseline for understanding what the Seahawks likely wanted to accomplish with this promotion: more authority for personnel leaders tasked with turning evaluation into roster outcomes.