Shakira, Maluma and Camilo Urge Solidarity as Colombian Earthquake Spurs Relief Calls

Colombian musicians Shakira, Maluma, Camilo and other artists turned to social media on Aug. 10 to spotlight a major earthquake affecting their country and to urge followers to support recovery efforts. In posts shared shortly after the quake, the performers emphasized solidarity and the need for coordinated help as communities assessed damage and sought assistance.

Billboard reported that the artists framed their messages around the urgency of the moment, using their reach to circulate awareness and relief-focused appeals. The reporting described a common theme across multiple accounts, centered on strength and unity as families and local organizations respond to the disaster.

The headline example of that messaging in the coverage was the line “We Need Strength and Union,” attributed to the artists’ collective tone in posts reacting to the earthquake. Billboard said the musicians were not only expressing concern but also directing attention to the broader effort to assist people affected by the quake.

For entertainment industry audiences, the social media response also illustrates how major Latin music stars can rapidly shift public attention from routine consumption to real-time crisis communication. By posting during the same day as the earthquake, the artists helped amplify an information stream at a time when many viewers turn to social platforms for updates and ways to help.

The Billboard report framed the social posts as part of a wider pattern in Latin music and celebrity culture, where high-profile creators often use platforms to communicate during emergencies. In this case, the artists’ messages aimed to support public awareness and encourage action consistent with the early stages of disaster response.

The next phase will depend on what relief organizations and local authorities release publicly in the days following the quake, including verified information on shelters, medical needs and donation channels. Billboard’s account focused on the artists’ role in raising awareness in the immediate aftermath, rather than on specific aid logistics or government measures.