THE APEX TIMES
‘Spider-Man: Brand New Day’ jumps ‘Avengers: Endgame’ for No. 2 domestic box-office spot, Sony film reaches $858.4M
Sony’s “Spider-Man: Brand New Day” overtook “Avengers: Endgame” to become the second-highest grossing movie at the U.S. and Canada box office, extending Marvel’s long-running dominance while Disney prepares a major re-release.
Sony’s “Spider-Man: Brand New Day” surpassed “Avengers: Endgame” in North American ticket sales, moving into second place on the domestic box-office all-time list, according to Deadline. The trade reported that “Brand New Day” has reached $858.4 million in the United States and Canada, edging out “Endgame,” whose lifetime domestic total is listed as $858.3 million.
Deadline said the change came during the film’s continuing run, with “Brand New Day” earning $3.4 million on its fourth Monday. The report framed the shift as a continuation of Marvel-linked competition in the market, with one major title chasing another at the top of domestic grosses.
The new ranking matters for both studio planning and theater-level revenue because domestic totals remain a central metric for distribution decisions and long-term catalog positioning. While both releases are already established best performers, moving into the No. 2 spot puts “Spider-Man: Brand New Day” behind only the current No. 1 domestic title on the all-time chart used by the industry, an outcome that can influence how theaters and exhibitors promote re-engagement windows.
Deadline also tied the latest box-office milestone to Disney’s upcoming strategy. The trade reported that on Sept. 25, Disney will re-release a film as part of its schedule, indicating that the domestic leaderboards may remain fluid even after a title’s initial theatrical run ends.
A re-release can affect competition for screen time, since exhibitors must decide whether to allocate auditoriums to returning titles or newer releases. In practice, the domestic standings can also influence consumer attention, with late-run marketing often heightened when a film is close to or surpassing a major benchmark.
For audiences, the latest milestone underscores how long-running franchise branding continues to drive theater demand years after initial launches. Both “Spider-Man: Brand New Day” and “Avengers: Endgame” have already demonstrated staying power through repeat viewings and family-oriented moviegoing, and the narrowly separated domestic totals reported by Deadline highlight that incremental weekly performance can translate into record-level outcomes.
Deadline’s figures reflect North America totals only. The report did not provide details on worldwide grosses, theatrical count, or the specific title Disney will re-release on Sept. 25, but the domestic leaderboard shift suggests studios and exhibitors are still monitoring box-office momentum as major re-engagement dates approach.
Why It Matters
- A shift in domestic all-time rankings can affect industry attention, exhibitor marketing, and how studios plan re-release and catalog strategies.
- The narrow margin between the two Marvel-related films shows that late-run performance can still change long-standing record positions.
- Disney’s Sept. 25 re-release schedule suggests domestic competition may intensify again around that date.
- For families and mainstream audiences, continued franchise draw can sustain theater attendance beyond initial premieres, affecting programming decisions for exhibitors.
- Domestic box-office totals remain a key public benchmark, and record movement can influence how media coverage and consumer interest are framed around major theatrical releases.
Key Facts
- Deadline reported that “Spider-Man: Brand New Day” has grossed $858.4 million domestically to become the second-highest grossing movie at the U.S. and Canada box office.
- Deadline reported that “Avengers: Endgame” stands at $858.3 million in North America, narrowly behind “Brand New Day.”
- Deadline said “Brand New Day” earned $3.4 million on its fourth Monday.
- Deadline reported the latest comparisons are based on lifetime domestic grosses in the U.S. and Canada.
- Deadline reported that Disney is scheduled to re-release a film on Sept. 25.
- The reported domestic lead change is based on a difference of $100,000 between the two titles’ lifetime totals.