Spider-Man: Brand New Day’ Second Trailer Hits 590.8M Views in First Week, Becoming No. 2 Biggest Launch Ever

Sony Pictures’ Spider-Man: Brand New Day continued a high-velocity rollout on its way toward release, with the film’s second trailer posting what Deadline described as the No. 2 biggest trailer launch of all time. According to WaveMetrix, the trailer generated 590.8 million views in its first week, placing it among the most viewed trailer debuts tracked by the analytics firm.

The new milestone came after the franchise’s first trailer also set a major benchmark earlier in the campaign. Deadline reported that the first trailer launch was record-breaking on its own, and it cited the same WaveMetrix tracking to frame how quickly audience attention shifted from the debut cut to the follow-up trailer.

Deadline’s report identifies Spider-Man: Brand New Day as a Tom Holland and Zendaya sequel, placing the film within Sony Pictures’ ongoing live-action Spider-Man lineup. The publication described the newest numbers as part of a continued pattern of engagement since the earliest teaser materials began circulating online.

While view counts are not the same as ticket sales, trailer performance has become a central early indicator for studios and distributors because it reflects broad consumer reach and the effectiveness of marketing spend across major platforms. In this case, the reported 590.8 million first-week view total suggests that the studio’s second wave of promotion reached audiences quickly, building on the prior launch.

Deadline said the WaveMetrix data placed the second trailer behind only the top trailer launch of all time in its view-rate ranking. The comparison is based on how quickly a trailer accumulates views after release, rather than the total views accumulated over a longer period of time.

The report also frames the campaign as part of a broader strategy for audience development ahead of major theatrical releases. For families and school-age viewers, trailer releases can also influence public expectations for content and tone, since studios often use trailers to report ratings considerations and what audiences should anticipate from the story and action.

With the second trailer’s early view milestone documented, the next step for the rollout is how the marketing campaign sustains attention after the first week, including potential additional clips, promotional appearances, and further distribution of assets across platforms. Studios typically track whether audience interest continues to rise into subsequent promotional windows following a high-performing debut, but Deadline’s report focused specifically on the first-week traction.

For now, the publicly reported figure, 590.8 million views in the first week, stands as the campaign’s most recent quantified marker, and it continues to position Spider-Man: Brand New Day as one of Sony’s most closely watched releases of the current cycle based on trailer-scale audience reach.