Spotify brings reggaetón star Ryan Castro back to Bogotá, debuting an unreleased song to fans

Spotify said it brought Colombian reggaetón artist Ryan Castro back to Bogotá for a special, fan-centered celebration that highlighted his rise from local performances to global recognition. The event, organized through Spotify’s music platform, was described as both a tribute to his Medellín roots and a preview of what’s next in his catalog.

The night’s program, according to Spotify, traced the songs that helped shape his breakout. Spotify said Castro opened with early tracks “Wasa Wasa,” “Monastery,” and “Jordan,” taking the audience through a set built around the milestones that helped establish him as one of Colombia’s most influential voices in reggaetón.

Spotify also said the show included well-known hits such as “RITMO DE MEDALLO” and “UNA NOCHE EN MEDELLÍN – REMIX.” Later in the performance, Castro’s “EL RITMO QUE NOS UNE – feat. Selección Colombia,” a collaboration with the Colombian national football team, was framed by Spotify as a unifying moment during the season.

Beyond revisiting past releases, Spotify described the Bogotá stop as a launch moment for fans in the form of a debut. As a surprise, Spotify said Castro introduced “BRINCAITO,” an unreleased song that the crowd heard first.

Spotify tied the event to its broader artist discovery and engagement effort. The company said Ryan Castro’s music reaches a large global audience on its service, with more than 19 million Spotify listeners worldwide playing his tracks each week, and his songs appearing in over 38.6 million playlists. Spotify did not break out how many of those listeners are in Colombia.

The company further highlighted localized growth, saying fans in Bogotá have been especially enthusiastic. Spotify reported that streams in Bogotá increased more than 1,398% since 2021, using the city as an example of how audiences can concentrate around artists across multiple years on streaming platforms.

As part of the celebration, Spotify said Ryan Castro would take over four Spotify playlists. Playlist takeovers are a creator-led programming mechanic where an artist curates or influences a set of tracks on the platform, giving listeners a more guided view of the sounds and influences behind the artist’s own work.

The company also said the partnership will extend beyond the event itself, with a video of the Bogotá performance scheduled to drop in July. That timing positions the celebration as a content cycle, intended to convert an in-person audience moment into ongoing discovery on Spotify after the show.

Still, some details were not specified in Spotify’s release. The company did not provide the event venue, ticketing information, attendance figures, or any financial terms for Spotify’s role, and it did not clarify whether “BRINCAITO” is planned for formal release immediately after the debut or at a later date.

For what to watch next, Spotify’s next steps appear to be audience conversion and momentum tracking. Listeners will likely look for when “BRINCAITO” becomes available to all users, how widely it spreads across playlists after the Bogotá premiere, and whether similar city-based celebrations and playlist takeovers follow for other Latin artists on Spotify’s platform.