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Spotify debuts three new ‘Spotify Sessions’ video EPs with Latin American artists
The Apex Times

THE APEX TIMES

Business/The Apex Times/Jul 1, 11:30 AM EDT

Spotify debuts three new ‘Spotify Sessions’ video EPs with Latin American artists

BLAIR in Argentina, Matchola in Brazil, and Blnko with Chetes in Mexico are each paired with dedicated music and visual teams for five-track session releases.

By The Apex Times Newsroom3 min readAI-assisted Apex article

Spotify is rolling out three more installments of its “Spotify Sessions” video program, spotlighting artists from Argentina, Brazil and Mexico and giving each a bespoke creative team to reinterpret their music in video form.

In Argentina, Spotify’s newest session features BLAIR, with musical direction from Marilina Bertoldi and visual direction from Dana Campanello. Spotify says the release expands the cinematic universe of BLAIR’s album, and includes a quartet-backed cover of Soda Stereo’s classic “Entre Caníbales.”

The company also ties the release to BLAIR’s recent recognition, noting that the artist is an EQUAL ambassador and recently won the 2026 Gardel Award for Best New Artist. Spotify did not provide details in the announcement on when audiences can expect the full video EP to appear beyond describing the latest “session” drop as part of its ongoing series.

In Brazil, Spotify’s second new session centers on Matchola, filmed in Salvador, a city Spotify describes as reflecting Brazil’s musical and cultural heritage. The announcement names Russo and Rodrigo de Paula as the teams behind the session, with Russo credited for musical direction and Rodrigo de Paula for visuals, and positions the project as a celebration of the variety of genres and music scenes active in the country today.

Spotify says the Brazil installment is the third “Spotify Session” it has released from the region, following earlier sessions that featured Ana Castela and KayBlack with Burna Boy. The announcement frames the recurring format as a way to match emerging talent and recognizable names with carefully selected creative collaborators, without describing specific release dates or viewership targets.

Mexico’s new session takes a cross-generational approach. Spotify says genre-bending alternative artist Blnko teams up with Chetes, describing Chetes as one of Mexico’s respected musicians, producers and arrangers. The company’s announcement says the resulting session aims to feel familiar while still sounding “entirely new,” but it does not specify which tracks are included or whether the session centers on original material, covers, or a mix of both.

Across all three releases, Spotify describes “Spotify Sessions” as a platform that brings together an artist, a music director and a visual director to create a five-track video EP. Spotify says the creative teams are given complete freedom to shape the session, with Spotify’s internal expectation that each installment will be different while still providing fans a “fresh way to experience” an artist’s work.

The company also links these new episodes to its broader investment in video and to a goal of supporting the artists and creatives shaping Latin America’s music scene. While Spotify did not disclose how these sessions are produced operationally, the announcement emphasizes that each release is built around local artistic input, including site-specific staging and visual narratives.

For the Mexico session specifically, Spotify says production company TRIPLESIETE provided visual direction and that the visuals capture the aesthetic of the “neighborhood vampire,” described as a melancholic character with modern vampiric undertones. Spotify adds that filming took place in Centro Cultural Helénico, a historic chapel in Mexico City, and says the set uses gothic architecture, lighting designed to accentuate shadows, and a curated color palette to reinforce the intimate, emotional atmosphere of the music.

Looking ahead, the immediate question for audiences and advertisers is how Spotify will continue to scale the format across additional markets and whether it will deepen partnerships with Latin American production and direction teams. The company’s announcement does not offer commercial performance figures, audience metrics, or advertising specifics, so the impact of these releases will likely be judged through future Spotify reporting on video engagement and broader product momentum.

Why It Matters

  • Spotify continues to expand its video strategy by using a repeatable, artist-led format designed to generate premium, narrative-driven music content.
  • By putting local creative teams and country-specific settings at the center of each release, Spotify is reinforcing Latin America as a priority region for music discovery and artist promotion.
  • The “five-track video EP” structure suggests Spotify is standardizing how it packages video music, which could make future scheduling, cataloging and cross-promotion easier.
  • In the absence of performance disclosures in the announcement, the commercial value of these sessions will likely be measured through subsequent engagement trends and Spotify’s later reporting on video initiatives.

Sources

Key Facts

  • Spotify is releasing three new “Spotify Sessions” video EPs from Latin America, featuring artists from Argentina, Brazil and Mexico.
  • Each session pairs the featured artist with a music director and a visual director to create a five-track video EP with complete creative freedom for the teams.
  • Argentina’s installment features BLAIR with musical direction by Marilina Bertoldi and visuals by Dana Campanello, including a quartet-backed cover of Soda Stereo’s “Entre Caníbales.”
  • Brazil’s installment features Matchola, filmed in Salvador, with musical direction by Russo and visual direction by Rodrigo de Paula.
  • Spotify describes Mexico’s installment as a collaboration between Blnko and Chetes, with TRIPLESIETE providing visual direction and filming at Centro Cultural Helénico in Mexico City.

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