Spotify expands JYP Podcast with 3RACHA Session spotlighting Stray Kids’ creative unit

Spotify is giving fans a more direct line to K-pop songwriting, with the launch of JYP Podcast, a new video podcast show built around JYP Entertainment’s artists and their creative process. The first featured series is 3RACHA Session, a six-part run hosted by 3RACHA, the Stray Kids production unit, with episodes dropping every Monday on Spotify’s platform in South Korea time.

The announcement frames the show as a behind-the-scenes format that goes beyond performances and track releases. Instead of centering on the finished output, the episodes are designed to show the thinking that happens earlier in the process, including how conversations, inspirations, and everyday moments feed into the work.

3RACHA Session is hosted by Bang Chan, Changbin, and HAN. Spotify says each episode invites STAY, the Stray Kids fandom, into studio discussions where topics shift as the three members talk through ideas, influence, and the way they experience the world around them. The show’s structure is meant to resemble the group chat dynamic the members describe as part of their daily routine.

In quotes shared with the release, Bang Chan said that the “three of us talking about music or random stuff is already what we do on a daily basis,” and that the podcast allows fans to experience what is going on in their minds and how they interpret the world. The emphasis is on conversation as both method and storytelling device, with the studio dialogue standing in for a more traditional, linear interview.

Spotify also highlighted how the production unit approach relates to Stray Kids’ broader rise. As a creative subunit within the group, 3RACHA is described as having played a pivotal role in Stray Kids’ global popularity. 3RACHA Session is positioned as an answer to a question fans often ask but rarely get answered by creators themselves: how a song travels from a starting idea to a hit.

Changbin tied the project to the benefits of shared work with different viewpoints. He said that while the three members “create the same music together,” it is their separate thoughts and perspectives that lead to “great synergy.” In the release, HAN added that after spending 10 years together, the group still got to hear stories they had never shared before, describing the experience as feeling fresh and expressing gratitude for the chance to spend more time together with an audience.

The JYP Podcast initiative is positioned as part of Spotify’s growing library of K-pop video content. Spotify describes the show as a place where fans around the world can connect to artists and their creative worlds “all in one place,” indicating an effort to keep audiences within its music and video ecosystem rather than sending them to external destinations.

The debut of 3RACHA Session also matters for the way streaming platforms increasingly compete for time. Video podcasting, especially when tied to major entertainment labels and artist-controlled creative content, offers a recurring appointment model that can run alongside, and potentially extend beyond, album and single cycles. For a global fan base, weekly programming can help sustain engagement between music releases.

What the release does not specify is how the show will be measured or monetized in the long term. Spotify and JYP Entertainment provide episode timing and format details, but they do not disclose view counts, production partners beyond the named creative unit, or any subscription or advertising model for the series in the material provided.

Looking ahead, the key question is what JYP Podcast’s rotating lineup will include after 3RACHA Session’s six-episode run. Spotify says the show will feature different label artists, so watchers will likely focus on whether future installments broaden beyond Stray Kids-related content and whether the conversational format remains consistent as new units and artists step into the studio discussions.