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Taylor Swift to Release New Song With Disney and Pixar’s “Toy Story 5” Ahead of June Premiere
The Apex Times

THE APEX TIMES

Business/The Apex Times/Jun 7, 4:32 AM EDT

Taylor Swift to Release New Song With Disney and Pixar’s “Toy Story 5” Ahead of June Premiere

Disney and Pixar are leaning into star power for “Toy Story 5” with a new original track from Taylor Swift, along with multiple CD editions and a soundtrack appearance tied to the film’s release.

By The Apex Times Newsroom4 min readAI-assisted Apex article

Taylor Swift is adding a new chapter to her long-running pop-culture crossover with a brand-new original song created for Disney and Pixar’s “Toy Story 5.” The company announced on June 1 that Swift will release “I Knew It, I Knew You,” with the single rolling out to streaming services and digital stores on June 5. The track is also set to be included on the “Toy Story 5” soundtrack that arrives in theaters on June 19.

The song is written and produced by Swift and Jack Antonoff, according to Disney. Disney said the promotional rollout includes a set of three exclusive CD editions available through Swift’s website, each featuring the film version of the song plus an acoustic or piano variant. Disney also described that each edition includes unique vocals and production elements, designed to give collectors and fans distinct versions of the same core track.

Disney framed the release as both a marketing moment and a creative fit with the franchise. The company said “I Knew It, I Knew You” is inspired by the character Jessie, the rootin’ tootin’ cowgirl who continues her journey in “Toy Story 5,” a story arc that began in “Toy Story 2.” Disney did not provide additional plot specifics about how the music connects to Jessie’s arc, but it emphasized that the new song is intended to feel naturally embedded in the “Toy Story” world.

“It’s incredible just how meaningful it’s been having Taylor write and perform this song,” said director and screenwriter Andrew Stanton in Disney’s announcement. Stanton added that Swift’s connection to Jessie and her apparent understanding of what the character was going through came through immediately, and that on first listen the song felt like it belonged to the franchise, “like a long-lost family member.”

The timing and campaign structure suggest a coordinated push across Swift’s fanbase and the broader “Toy Story” audience ahead of a major theatrical release. Disney said that the announcement followed a run of “TS” billboards in multiple cities, a play on “Toy Story” and Swift’s initials. The company listed locations including Los Angeles, Chicago, Dallas, San Francisco, Toronto, Mexico City, and London.

Disney also said the new song announcement was preceded by a “Toy Story 5”-themed countdown running on Swift’s official website and mirrored on billboards in New York and Los Angeles. Together, the billboard campaign, website countdown, and staggered release of the single versus the soundtrack are built around sustaining attention in the weeks leading to the film’s June 19 debut.

From a media and entertainment standpoint, the collaboration reflects how studios increasingly treat music releases as an extension of franchise promotion. When major artists release original songs that tie directly to film characters, the track functions as both a standalone cultural product and an awareness engine for the movie, especially on streaming platforms where songs can travel farther and faster than trailers alone.

There is also a merchandising and physical-sales component in the CD plan. While digital music remains central, Disney’s description of three separate CD editions, each with distinct versions and production details, indicates an effort to capture collector behavior and reward fans who want tangible tie-ins ahead of the soundtrack release.

Still, key commercial details were not disclosed. Disney’s announcement did not provide information on licensing terms, soundtrack track counts, revenue splits, marketing spend, or how the song will be used in specific scenes. It also did not say whether additional promotional performances, music videos, or film-related live events are planned beyond the announced streaming/digital release, the soundtrack inclusion, and the CD presales.

Looking ahead, the most immediate items to watch are how “I Knew It, I Knew You” performs after its June 5 release and how the song’s visibility influences interest in “Toy Story 5” during the final stretch into its June 19 theater opening. The company’s next updates, if any, are likely to focus on the soundtrack rollout, further promotional tie-ins, and any additional details tying the music to Jessie’s on-screen storyline.

Why It Matters

  • A major artist’s original track can extend a film’s reach beyond trailers, especially across streaming music platforms.
  • Multiple physical variants and presales suggest studios and artists are still using collector-driven product formats to drive early fan engagement.
  • Tying a song to a specific character arc can strengthen audience recall and deepen emotional associations with the franchise.
  • The billboard and countdown rollout indicates a broader, cross-platform marketing strategy designed to build anticipation in the final weeks before a theatrical release.

Sources

Key Facts

  • Disney and Pixar announced Taylor Swift will release the original song “I Knew It, I Knew You” for “Toy Story 5.”
  • The single, written and produced by Swift and Jack Antonoff, releases wherever music is streamed and purchased on June 5.
  • The song will be featured on the “Toy Story 5” soundtrack, which releases with the film’s June 19 theatrical date.
  • Pre-sales begin June 1 on Swift’s website for three exclusive CD editions, including the film version plus special acoustic and piano versions with unique vocals and production.
  • Disney said the song is inspired by Jessie’s ongoing journey in “Toy Story 5,” continuing a character arc that began in “Toy Story 2.”
  • Disney credited director/screenwriter Andrew Stanton, who said Swift’s connection to Jessie made the song feel instantly like it belonged in the franchise.

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Taylor Swift to Release New Song With Disney and Pixar’s “Toy Story 5” Ahead of June Premiere | The Apex Times