TelevisaUnivision and Los Angeles Chargers Agree to Multi-Year Spanish-Language Radio Partnership

The Los Angeles Chargers announced a new multi-year partnership with TelevisaUnivision that designates Latino Mix 103.9/89.3 FM and TUDN Los Angeles KSCA 101.9 FM-HD3 as the official Spanish-language radio home of Chargers football. The announcement, made on August 13, places the franchise’s Spanish-language game coverage within a network that serves a broad Latino audience across Southern California and beyond.

From the Chargers’ perspective, the deal is a branding and distribution upgrade as the team continues to build its communications platforms in multiple languages. Radio remains a direct-to-fan channel, especially for listeners who follow games during commutes, at work, or in households where audio is the primary connection to live sports. Making the official designation indicates that the stations will be the preferred broadcast destinations for Chargers programming in Spanish.

TelevisaUnivision is also framing the agreement as an audience access milestone. By tying the Chargers to Latino Mix and the TUDN-branded Los Angeles station on a multi-year basis, the companies are putting the team’s weekly content and related programming into a well-established media ecosystem for Spanish speakers. For listeners, the practical impact is straightforward: there is an identified, consistent home dial to find Chargers coverage throughout the season.

For the Chargers, the partnership’s timing aligns with the offseason-to-regular-season transition, when teams typically finalize internal media plans and broadcasting partners. While the announcement is focused on the radio home designation, it also reflects a broader sports media strategy that treats language-specific distribution as part of long-term fan growth rather than a seasonal add-on.

The stations named in the release are part of a layered radio portfolio. Latino Mix is referenced at 103.9/89.3 FM, and TUDN Los Angeles is referenced at KSCA 101.9 FM-HD3. The Chargers’ official designation suggests that Spanish-language coverage will originate from these outlets as the primary radio partners, giving fans a clear option for game-day listening in their preferred language.

What to watch next is how the partnership is integrated into the Chargers’ wider content calendar beyond game broadcasts. Radio agreements often include programming elements such as pregame segments, game recaps, and team-focused shows, and those details can affect how quickly new listeners come to treat a station as a destination for year-round Chargers coverage. For fans, the immediate takeaway is the official Spanish-language home, giving Spanish-speaking supporters another reliable way to follow the team’s season.