TelevisaUnivision names TUDN Phoenix 105.1 FM and Latino Mix 100.3 FM as official Spanish radio home for Arizona Cardinals

The Arizona Cardinals announced a multiyear partnership with TelevisaUnivision on Wednesday, establishing TUDN Phoenix 105.1 FM and Latino Mix 100.3 FM as the clubs official Spanish-language radio home. The move reflects how NFL teams continue to tailor distribution to reach Spanish-speaking fans with consistent local access to game coverage.

For Cardinals supporters who follow the franchise in Spanish, the partnership is designed to place Spanish-language broadcasts and related team programming on two familiar Phoenix area frequencies. TUDN Phoenix 105.1 FM will serve as one of the key stations for TUDN Spanish-language branding, while Latino Mix 100.3 FM will carry additional Cardinals content under the same overarching agreement.

The Cardinals, one of the NFL teams with a large and growing regional Hispanic fan base, have increasingly emphasized Spanish-language outreach through mainstream media partnerships. By aligning with TelevisaUnivision, the team is leveraging a long-running Spanish-language broadcasting organization to deepen its local presence and ensure that radio coverage is available in a format that many listeners rely on during commutes and game days.

Under the agreement announced through the teams official website, the stations become the official home for Cardinals football in Spanish. That designation matters in the radio ecosystem, where the difference between affiliated coverage and official branding can shape distribution, promotional support, and the consistency of how games are presented to listeners across a season.

While the announcement focuses on radio, the partnership also indicates broader thinking about how NFL media rights can be packaged for different communities. For the Cardinals, Spanish-language coverage is not only a communications tool but also a fan experience factor, helping convert casual followers into regular listeners by delivering a dependable feed they can find without switching platforms.

As the NFL season approaches, fans will be watching how quickly the new arrangement is integrated across regular-season broadcasts and promotional touchpoints, and whether the partnership expands beyond radio into additional distribution channels. For now, the Cardinals have made one clear change for Spanish-speaking listeners in the Phoenix market, tying Cardinals football to two specific frequencies as the official Spanish-language home.