Texas hosts Ole Miss at 6:30 p.m. CT in ABC primetime on Oct. 24

Ole Miss and Texas will kick off in primetime on October 24, with the game set for 6:30 p.m. CT at Darrell K Royal–Texas Memorial Stadium. The matchup has been selected for ABC, making it the featured television window for the SEC slate that night, according to the latest network time selection report.

For both programs, the announcement is more than a broadcast note. Prime time games tend to carry extra attention from recruits, national media and fan bases, and they often become a focal point for weekly preparation because of the heightened stakes in how the contest is framed to the wider college football audience. The time change also shapes the rhythm of the week for teams, affecting travel timing, practice scheduling and game-day routines.

The game will be played as an SEC cross-division clash, placing it squarely within the conference’s late-season picture. By late October, SEC standings can swing quickly from one result to the next, and a nationally televised contest can influence momentum as teams move deeper into their schedule.

Texas enters the spotlight as the home club in Austin, where Darrell K Royal–Texas Memorial Stadium provides a familiar game-day environment for the Longhorns. Ole Miss, meanwhile, will travel as the visiting opponent, positioning the Rebels to prove themselves against a prominent SEC opponent in a nationally visible setting.

The 6:30 p.m. CT start time also matters for how the game is experienced by viewers, with many fans tuning in during evening primetime rather than the midday and early-afternoon windows that are common earlier in the fall. ABC’s selection underscores that the networks viewed Texas-Ole Miss as one of the league’s key matchups for the date.

At this point, the kickoff announcement addresses when and how the game will be televised, but it does not, by itself, confirm any additional matchup details such as specific season-long narratives for each team, changes to depth charts or any other operational elements beyond the start time and network. Readers should treat all other game-specific expectations as separate from the scheduling information until further official releases and week-by-week updates are issued by the relevant schools and the SEC.

The next practical milestone is the week-of confirmation process typically followed by conference and broadcast partners, including final distribution of game information for fans and media. As the Oct. 24 date approaches, attention will shift from the kickoff time to matchup preparation, including how each coaching staff plans to manage the early-game phases that often decide televised SEC contests.