‘The End of Oak Street’ Eyes $2M+ in U.S. Previews as Sony/Marvel’s ‘Spider-Man: Brand New Day’ Set to Lead Weekend Box Office

Warner Bros. and Bad Robot’s The End of Oak Street is heading into the weekend with early momentum after Thursday previews in the United States produced an estimate of more than $2 million. According to Deadline’s Thursday PM box office update, showtimes that began at 1 p.m. local time ran across about 3,200 sites, with the studio tracking the release as it opens alongside major high-profile competition.

Deadline’s forecast for the film’s overall theatrical start projects a worldwide opening in the $38 million to $48 million range, though the publication cautioned that those figures remain early and subject to revision as final day-of-weekend numbers settle. The update also framed the film’s performance against a crowded calendar, where its initial attendance will likely determine whether it can hold its share of screens through the weekend’s first full days.

The weekend’s broader theater landscape, meanwhile, is expected to be dominated by Sony/Marvel Studios’ Spider-Man: Brand New Day. Deadline’s report characterized the competition as a “weekend will belong” situation, with The End of Oak Street attempting to carve out a lead role in U.S. previews while Spider-Man’s release sets the baseline for overall audience traffic.

In its Thursday tracking, Deadline described The End of Oak Street’s preview rollout as a key early indicator, noting that the relevant showtimes started at 1 p.m. and were available at roughly 3,200 sites. The film’s ability to draw viewers from an early afternoon start can matter for day-and-date sales reporting, which theaters and distributors use to calibrate screen counts and promotional pacing for subsequent showings.

While preview grosses are not the same as opening weekend totals, they are routinely treated in industry reporting as a practical test of audience turnout in the first hours after marketing efforts convert into ticket sales. Deadline’s estimate-based approach, including the worldwide range for the theatrical opening and the specific U.S. preview figure, is built to help studios and exhibitors benchmark how quickly demand is translating into attendance.

Deadline’s Thursday update also indicated the expected sequencing of the weekend box office story, with the U.S. preview number established late in the day and the remaining forecast built from early performance indicates. As the opening approaches, the publication noted that the early outlook should be read as provisional, pending additional tracking during Friday and the weekend’s first full days.

For theater operators, the next updates will likely focus on whether the preview performance sustains into Friday numbers and how it affects the balance between the competing wide releases. For studios, the immediate question is how well The End of Oak Street converts early interest into day-by-day retention across showtimes, especially as Spider-Man: Brand New Day anchors the weekend’s biggest audience draw.