UFC 333 Collection launched at UFC Store, featuring Volkanovski, Petr Yan and Merab Dvalishvili

UFC has rolled out a fight-week merchandise drop for UFC 333, highlighting three marquee athletes tied to the event’s title picture.

By The Apex Times Newsroom1 min readAI-assisted Apex article

The UFC has released the UFC 333 Collection through its official UFC Store sites, positioning the drop as a way for fans to build a fight-week shopping lineup ahead of UFC 333.

UFC’s promotion ties the collection to three defining fighters: Alexander “The Great” Volkanovski, the defending UFC featherweight world champion; Petr “No Mercy” Yan, the reigning UFC bantamweight world champion; and Merab “The Machine” Dvalishvili, a former UFC bantamweight champion who is listed as a current title challenger.

According to UFC, the collection is available globally and, and includes apparel styled around those fighters so supporters can align their gear choices with the matchups on the card.

UFC frames the release as part of fight-week preparation, aiming to keep the event’s featured athletes front and center in fans’ rotations leading up to UFC 333.

Why It Matters

The merch drop is a direct branding push tied to UFC 333’s top-of-card athletes and current title picture.
For fans, it offers event-specific apparel tied to multiple championship divisions.
By spotlighting three champions or challengers in one collection, UFC reinforces cross-division attention heading into fight week.
The release indicates UFC’s marketing focus on fan-facing experiences beyond the fights themselves.

Sources

Key Facts

UFC announced the launch of the UFC 333 Collection at UFC Store.
The collection is available globally through and.
UFC says the collection highlights Alexander “The Great” Volkanovski, the defending UFC featherweight world champion.
UFC says the collection also features Petr “No Mercy” Yan, the reigning UFC bantamweight world champion.
UFC says Merab “The Machine” Dvalishvili is included as a current title challenger.
UFC described the release as going live ahead of UFC 333 to support fight-week shopping.