UFC expands its collectible lineup with a new wave of “blind bag” figures now at Target

UFC is leaning into fan-facing collectibles with a new retail drop at Target, offering what the promotion describes as a complete set of 16 “UFC Collectible Fighters” figures available now in the United States. The product is sold as blind foil bags, meaning buyers do not choose which fighter they receive, a format designed to turn collecting into a scavenger hunt.

According to UFC’s announcement, each blind bag contains one surprise 2.5-inch officially licensed figure. The figures are presented in a signature fighter pose and displayed on an “authentic Octagon base,” tying the toy’s presentation directly to UFC’s brand centerpiece. UFC also states that every figure comes with a collector card featuring the real fighter in the same iconic pose, creating a built-in paper companion for those collecting by character.

The release is positioned as an “all 16” set, with UFC framing the new wave as the latest addition to its existing collectibles line. UFC’s wording emphasizes that the current offering includes the “biggest names,” and that the figures are part of the UFC Collectible Fighters branding, rather than being tied to a single event or fight week.

UFC is also specific about the shopping channel. The announcement describes the figures as available “exclusively at Target” in the United States, suggesting the company is using a single national retailer to concentrate distribution and marketing during this launch window. For collectors, that can matter in practical ways, from where to search for inventory to whether third-party sellers can offer the same item outside the designated retailer.

Because the product is sold blind, the core uncertainty for buyers is which fighter they pull from the 16-person assortment. The UFC announcement does not list the individual fighters in the set in the material provided here, so fans who want to complete a particular roster of characters may need to rely on collector community lists or the company’s later reveal materials, if any are published.

The UFC collectibles push sits at the intersection of combat sports and merchandising, where the sport’s recognizable personas can translate into repeatable consumer products. Compared with event-specific memorabilia, a larger, evergreen assortment like this can keep UFC-branded collecting active between fight nights, while the blind-bag format can bring lapsed casual fans back into the fold.

For now, the immediate watch item is inventory and availability at Target stores covered by the exclusive deal, along with any follow-up UFC communications that clarify the full list of the 16 fighters. If UFC later names the assortment members publicly, that would meaningfully change how collectors approach the buyback process and how quickly they can reasonably expect to complete the set.