UFC Store brings out “Unrivaled” fight shorts for UFC 333, with designs tailored to Volkanovski, Yan and Dvalishvili

The UFC’s official retail partner is releasing the exact custom shorts its fighters are set to wear at UFC 333, each built around a different cultural and identity theme.

By The Apex Times Newsroom1 min readAI-assisted Apex article

UFC Store has launched the UFC 333 “Unrivaled” fight short collection by Venum, highlighting three custom designs that the company says match the exact shorts Alexander Volkanovski, Petr Yan and Merab Dvalishvili will wear in their UFC 333 fights.

The release, available globally through and, is centered on different design inspirations tied to each fighter’s background. Volkanovski’s pair is described as green and yellow with graphic details inspired by Ancient Greece, framed as an ode to his Greek heritage and colors associated with Australia.

Yan’s custom shorts are marketed as a look that salutes Russia and his “No Mercy” nickname, while Dvalishvili’s shorts are presented as red and white with graphics inspired by Georgia’s flag and its history.

UFC Store positions the collection as a way for fans to “bring the UFC 333 fight night look home,” with shoppers choosing among the athlete-specific designs before the event.

The UFC’s announcement is retail-focused, confirming the themed, athlete-collaborated short designs for the event, but it does not add matchup details or sport-performance updates beyond the wear announcement.

Why It Matters

For UFC 333, the event’s visual identity is extending beyond the cage through merchandise that mirrors what fighters are set to wear.
The athlete-specific collaborations give fans a direct way to associate UFC 333 with each fighter’s national and personal branding.
Because the announcement is tied to what the fighters will wear, it reinforces UFC Store’s role as a real-time retail hub around major fight nights.
The release also underscores how Venum’s UFC partnership continues to be marketed through custom, story-driven uniform designs rather than generic gear.

Sources

Key Facts

UFC Store launched the UFC 333 “Unrivaled” fight short collection by Venum.
The collection is available globally through and.
UFC Store says the shorts are the exact custom designs Volkanovski, Petr Yan and Merab Dvalishvili will wear at UFC 333.
Volkanovski’s shorts are described as green and yellow with Ancient Greece-inspired graphics tied to his Greek heritage and Australia-associated colors.
Yan’s shorts are described as Russia-themed and linked to his “No Mercy” nickname.
Dvalishvili’s shorts are described as red and white with graphics inspired by Georgia’s flag and history.