Universal Music Korea Signs 1300, Korean-Australian Hip-Hop Act With Two Sold-Out Tours

Universal Music Korea has signed 1300, a Korean-Australian hip-hop act that has built momentum in Australia with two sold-out national tours and a live performance tied to a major year-end broadcast. Billboard reported the signing on June 19, 2026, describing 1300 as a group that has continued to draw attention in the Australian music market.

According to the report, 1300 has completed two sold-out national tours, a milestone that indicates sustained demand in the group’s touring audience and increases visibility for the act beyond a single release cycle. The report also says the group has performed live for the 2025 ABC New Year’s Eve broadcast, placing the act in front of a mass audience during a high-profile programming event.

The Universal Music Korea partnership also positions 1300 for distribution and marketing through the label’s Korea-focused infrastructure, which has become a notable pathway for artists spanning Korean and international audiences. While the Billboard report does not specify release dates or project details, it frames the signing as a step in expanding the act’s reach and development within the label ecosystem.

For fans and eventgoers, the announcement adds to the broader pattern of artists who move between local momentum and larger label support. Sold-out tour runs often indicate that an act has translated streaming or social attention into ticket demand, and ABC’s broadcast slot is the type of exposure that can help broaden household-level recognition.

The signing comes as major music companies continue to invest in talent that can cross cultural and language contexts. Universal Music Korea’s decision to bring in a Korean-Australian hip-hop group highlights the label’s interest in performers with established regional followings who may be able to connect with new markets through localized promotion.

Billboard’s report does not include details such as the timing of any next single or album, the number of releases planned, or specific creative directions. The next publicly documented steps will likely come through Universal Music Korea announcements and subsequent releases tied to the agreement.