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Verdadero Tequila named official tequila for Breeders’ Cup races, Lexington native Chase Deppen behind brand
The Apex Times

THE APEX TIMES

Kentucky/The Apex Times/Oct 30, 11:23 AM EDT

Verdadero Tequila named official tequila for Breeders’ Cup races, Lexington native Chase Deppen behind brand

WKYT reports the Lexington connection runs through Chase Deppen, who now lives in Texas and makes Verdadero Tequila.

By The Apex Times Newsroom2 min readAI-assisted Apex article

Verdadero Tequila was announced as the official tequila for the Breeders’ Cup races, according to a report from WKYT published October 29, 2026. The announcement highlights the brand’s Kentucky ties through its maker, Lexington native Chase Deppen.

WKYT said Deppen, who is now based in Texas, produces Verdadero Tequila. The report ties the brand’s naming to Deppen’s background, including his upbringing in Lexington before he relocated to Texas.

The Breeders’ Cup is a major racing event and, as an official designation, the “official tequila” label places Verdadero Tequila among the categories of alcohol partners tied to the event. WKYT’s story focuses on the announcement itself and the Kentucky connection to the maker’s origin.

Beyond the branding aspect of the designation, the official partner role generally involves an on-the-record relationship between the event and the company behind the product. In this case, WKYT’s reporting centers on how the Verdadero Tequila announcement connects an out-of-state maker to Kentucky roots.

The WKYT report does not provide additional details in the excerpt about distribution plans, on-site activation, or any contractual terms tied to the designation. It also does not specify how long the agreement runs or whether there are additional products included under the partnership.

Deppen’s connection to Lexington is the centerpiece of the local angle, with WKYT describing him as the Lexington native behind the tequila brand. The report’s framing links the official Breeders’ Cup role to the personal and geographic journey of the maker.

As with other official sponsorship and partner announcements, the next step for the public is watching for additional information from Breeders’ Cup and Verdadero Tequila about how the partnership will be reflected around event week.

WKYT’s announcement, published as the Breeders’ Cup races approach, positions Verdadero Tequila as part of the event’s official business lineup, with Deppen’s Lexington background providing the Kentucky relevance emphasized in the local coverage.

Why It Matters

  • The official-tequila designation connects a Lexington native’s business to a high-profile national sports event.
  • For Kentucky, the announcement underscores local ties through entrepreneurs who later relocate but retain roots in the state.
  • The partnership may increase visibility for the Verdadero Tequila brand in association with Breeders’ Cup event coverage.
  • The public impact will likely depend on how Breeders’ Cup and the brand implement the “official” role, which is not detailed in the WKYT report.

Sources

Key Facts

  • Verdadero Tequila was announced as the official tequila for the Breeders’ Cup races, according to WKYT.
  • The WKYT report ties the brand to Lexington through its maker, Chase Deppen.
  • WKYT said Chase Deppen, a Lexington native, now lives in Texas.
  • WKYT’s coverage was published October 30, 2026.
  • The report includes an image credited to WKYT for the announcement about Verdadero Tequila.
Verdadero Tequila named official tequila for Breeders’ Cup races, Lexington native Chase Deppen behind brand | The Apex Times