Viu and iQiyi International plan a bundled streaming subscription across Southeast Asia starting in 2026

PCCW’s Viu and iQiyi International said they will launch a single bundled subscription for both streaming services in Southeast Asia, beginning in the second half of 2026. The arrangement is intended to let viewers access content from both platforms under one subscription rather than signing up separately for each service, according to Deadline.

Deadline reported that the bundle is planned to roll out across four markets, Indonesia, Thailand, the Philippines and Malaysia. The companies said the release will cover both services’ libraries, with content offered by Viu alongside programming available through iQiyi International.

The partnership will be offered through APOS, an operating model described in the report as an iQiyi International platform operated outside mainland China. iQiyi International is positioned as the international streaming presence of iQiyi, while Viu operates as PCCW’s regional streaming service.

The announcement comes as streaming competition in the region increases and as platforms seek ways to reduce friction for users. Bundling can also affect subscriber costs and renewals by consolidating billing and access into a single package, though the companies did not include pricing details in the report.

For viewers, the central change is account access. Under the planned bundle, subscribers would be expected to use one subscription to reach both sets of content, rather than switching between services on separate plans. The companies did not specify in the report whether there will be region-specific catalog differences between countries in the launch markets.

For the companies, the bundling approach may reshape distribution relationships and marketing strategies in each country, because promotional offers and user acquisition campaigns can be structured around one package rather than separate brand targeting. It also may require operational coordination for customer support, subscription management, and access controls across the two services.

The next step for audiences and industry partners will be details closer to launch on timing within the second half of 2026, eligibility by country, and how the combined subscription will be marketed and managed in each market. Deadline’s report did not describe dates beyond the overall 2026 launch window or provide further specifics on contract terms or catalog scope.