Walmart’s exclusive Greenworks Pro tool line ramps competition for DIY shoppers and value seekers

Walmart is expanding its hardware assortment with a new exclusive professional power tools line, a push aimed at bringing “pro-grade” cordless capability to Walmart customers while reinforcing the retailer’s value positioning. The new line, Greenworks Pro, is being introduced as part of a broader hardware refresh and is marketed as available only at Walmart stores and online, including and. The rollout was publicly detailed in late May 2026, with coverage appearing again shortly afterward in market reporting. (Walmart is also increasing its Greenworks 24V POWERALL tools and Hyper Tough assortments.)

Walmart’s corporate announcement said the refreshed hardware department is designed for “DIY customers and professionals,” and it highlighted Greenworks Pro as a “professional-grade line of power tools available only at Walmart.” It also said shoppers can find the new products in Walmart stores nationwide and, with Greenworks Pro additionally available through. The company did not break out expected sales impact by tool category or disclose how shelf space will be reallocated inside stores.

Greenworks, in a separate announcement provided via PR Newswire, described the Greenworks Pro 24V POWERALL lineup as a pro-grade expansion exclusive to Walmart. Greenworks said the POWERALL platform is expanding its 24V ecosystem and emphasized changes such as brushless motors, tabless battery technology, and faster charging. It also cited example pro products including an impact driver (rated up to 2,200 in-lb. of torque), an impact wrench (up to 1,500 Nm or 1,100 ft-lb.), and a circular saw. Greenworks and Walmart together positioned the move as a way to make cordless performance more accessible at a retailer with broad reach.

For Walmart, the strategic logic is familiar: exclusive assortment can differentiate the hardware aisle, reduce reliance on third-party brands, and offer customers a “good enough for the job” alternative at a price point likely tied to Walmart’s scale. Walmart’s statement also tied the tooling expansion to everyday projects as well as larger home improvement work, an overlap that can matter to the customer who wants fewer trips and a clearer value proposition when shopping beyond groceries.

The announcement arrives as The Home Depot leans heavily into a two-track customer approach that explicitly includes DIY homeowners and professional “Pros” such as contractors and remodelers. In its fiscal 2025 annual report, Home Depot said it serves two primary customer groups: consumers, including DIY and “DIFM” customers, and Pros. For DIY customers, the company described associates providing product and project knowledge, plus clinics and workshops designed to build an emotional connection. For Pros, it emphasized a dedicated sales force, a broad and deep assortment of Pro-focused products, and a delivery network, alongside loyalty and credit programs.

Home Depot also framed its broader operating strategy around delivering a frictionless, interconnected experience across in-store and digital channels, while “winning with Pros” through a differentiated value proposition and ecosystem of capabilities. While those statements do not directly address Walmart’s new exclusive tool line, they underscore why competition in cordless power tools and hardware can be consequential: it is a category where customers often compare brand reliability, battery ecosystems, and perceived value between retailers.

Still, important details remain unclear. Walmart and Greenworks did not publish specific pricing for the Greenworks Pro lineup in the announcements, nor did they disclose how many individual SKUs will be carried initially, what share of the broader Greenworks tool wall the pro line will occupy, or how quickly availability will roll out across all markets. And although the earlier market article that prompted this editorial request argues the move tests Home Depot’s DIY-value thesis, the accessible primary releases focus more on assortment and platform benefits than on competitive impact or customer-flight assumptions.

As Walmart’s exclusive line settles into store resets and online merchandising, the next question for Home Depot is whether DIY transaction patterns shift, especially for smaller repairs and upgrades where cordless tools are often a first purchase. Investors will likely look for indicates in Home Depot’s disclosures around DIY and Pro demand, category mix, and same-store trends after Walmart’s hardware refresh begins to cycle through customer shopping behavior. Meanwhile, tool makers may use the Greenworks Pro exclusivity as a benchmark for how far “pro performance” can be marketed at mass retail without losing professional credibility.