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Walmart to expand tap-to-pay in the US, with Google Pay and Apple Pay among the options
The Apex Times

THE APEX TIMES

Business/The Apex Times/Aug 21, 4:07 PM EDT

Walmart to expand tap-to-pay in the US, with Google Pay and Apple Pay among the options

Walmart says it will begin rolling out contactless payments at select Walmart and Sam’s Club locations on Aug. 24, with a nationwide rollout targeted by year-end. Apple Pay is reportedly part of the mix as the retailer adds more mobile wallet choices at checkout.

Walmart is moving to broaden contactless payment options across its US footprint, starting with a phased rollout of tap-to-pay at select stores. The retailer plans to begin offering the feature on Aug. 24, with the company targeting a wider, nationwide rollout by the end of the year.

The update is expected to apply to both Walmart stores and Sam’s Club locations, two of the company’s largest US retail banners. Tap-to-pay typically refers to customers paying by holding a contactless-enabled card or mobile device near a reader at checkout, reducing the need to insert or swipe a card.

In addition to general tap-to-pay availability, the report indicates Walmart is adding Google Pay to its checkout options. Google Pay is a mobile wallet service that enables eligible customers to pay using a phone at contactless terminals, typically through the Near Field Communication (NFC) capability built into many smartphones and payment cards.

Apple Pay also appears to be part of the plan, according to the same report. Apple Pay is Apple’s mobile wallet service, allowing customers to pay in-store using an iPhone, Apple Watch, or other supported devices at terminals that recognize contactless payments. The report does not provide detail on how Apple Pay will be enabled, beyond that it is “in the mix.”

For Apple, the value of in-store wallet support is closely tied to device stickiness and recurring consumer usage. When more large retailers enable multiple wallet providers, customers are more likely to use their primary device at checkout instead of switching to a physical card, which can matter for both transaction frequency and overall customer experience.

For Walmart and the broader retail payments landscape, expanding wallet compatibility is increasingly about friction reduction. As more shoppers become accustomed to tap-to-pay, the speed and reliability of mobile checkout can influence satisfaction, basket completion, and the perceived convenience of a retailer’s in-store experience.

The report does not spell out whether Walmart’s tap-to-pay rollout will include additional wallet providers beyond Google Pay and Apple Pay, nor does it specify which payment terminals in participating locations will be updated first. It also does not describe whether customers will need to use specific devices or account setups, or whether any fallback methods will change at those stores.

What to watch next is whether Walmart provides a more granular implementation timeline, such as which markets receive the feature in the initial phase and how quickly it spreads from early locations to the full nationwide network. In parallel, investors and industry observers are likely to track whether Walmart’s approach aligns with what other major US retailers have been doing: expanding contactless support and adding mobile wallet choices that match consumer expectations at checkout.

Why It Matters

  • Expanding tap-to-pay can reduce checkout friction and keep pace with consumer expectations for faster, device-based payments.
  • Supporting multiple wallets such as Google Pay and Apple Pay can broaden the number of shoppers who can pay quickly at the register.
  • Large retailer adoption can influence how payment networks and wallet providers prioritize terminal and software compatibility.
  • A faster, wider rollout could affect in-store transaction behavior, particularly for shoppers who prefer mobile wallets over physical cards.

Sources

Key Facts

  • Walmart plans to begin rolling out tap-to-pay at select Walmart and Sam’s Club locations on Aug. 24.
  • The company’s target is a nationwide rollout by year-end.
  • The rollout includes adding Google Pay to Walmart’s checkout options.
  • Apple Pay is reportedly also included as part of the available mobile wallet choices.

Technology Related

Walmart to expand tap-to-pay in the US, with Google Pay and Apple Pay among the options | The Apex Times