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World Cup halftime show slated for about 11 minutes, with U.S. broadcast across Fox and Telemundo
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Jul 17, 3:38 PM EDT

World Cup halftime show slated for about 11 minutes, with U.S. broadcast across Fox and Telemundo

Pop stars Justin Bieber, Madonna, Shakira and more are expected to appear in a larger-than-usual World Cup halftime program, beginning around 3:45 p.m. ET, according to NPR’s report on the upcoming production’s rollout and distribution plans.

2 min readEditor-approved Apex article

A splashier World Cup halftime show is scheduled for broadcast in the United States with multiple mainstream artists expected to take part, and with coverage distributed across English- and Spanish-language platforms, NPR reported July 17. The program is expected to begin around 3:45 p.m. ET and is projected to run for about 11 minutes, according to the report, which also described the show as a larger production designed to compete with major U.S. sports entertainment spectacles.

The lineup highlighted in the NPR report features Justin Bieber, Madonna and Shakira, among other performers tied to the event. The report framed the production as a major platform moment for artists, with an emphasis on a high-profile, tightly timed halftime slot rather than extended pre-show coverage.

For U.S. viewers, NPR said the halftime show will air on Fox and Fox One in English. Spanish-language viewers are expected to receive the broadcast on Telemundo, giving the event simultaneous reach across two of the country’s largest national broadcast networks.

NPR also reported that the show will be available through streaming distribution. It is expected to stream on the Fox Sports app and to be offered in Spanish on Peacock, reflecting a multi-platform approach aimed at capturing audiences beyond traditional broadcast viewing.

The report indicated that the halftime program’s timing and length are key parts of the plan, with the start set for roughly 3:45 p.m. ET and the entire segment expected to last about 11 minutes. That schedule places the entertainment window within the constraints of a live sports broadcast, where delays and timing differences can affect how quickly studios and networks must deliver the finished segment.

As markets increasingly expect major global sports events to deliver recognizable entertainment talent, the World Cup halftime show’s rollout described by NPR points to an integrated media strategy. The distribution plan spans broadcast, cable-style network delivery, and streaming, while also splitting languages for different audiences through Fox, Fox One, Telemundo, and Peacock’s Spanish offering.

The next step for viewers is to confirm the exact kickoff timing on the day of the match through the networks’ programming schedules and streaming app listings, since halftime start times in live broadcasts can be affected by game events. The show’s advertised length, about 11 minutes, is also subject to the flow of the match, but NPR’s report provides the clearest timetable yet for the segment’s planned presentation.

Why It Matters

  • The broadcast timing and short, roughly 11-minute format affect how viewers plan their schedules around a live sports event.
  • The multi-network, bilingual distribution (Fox/Fox One and Telemundo) underscores how global sports entertainment is being packaged for different language audiences in the U.S.
  • Streaming availability on the Fox Sports app and Peacock’s Spanish offering reflects how halftime shows are increasingly treated as digital audience products, not only linear broadcast moments.
  • High-profile artist participation, as cited by NPR, can influence media attention and talent visibility during a live international event.

Sources

Key Facts

  • NPR reported that the upcoming World Cup halftime show is expected to begin around 3:45 p.m. ET.
  • The halftime program is expected to run for about 11 minutes.
  • NPR said the show will air in the U.S. on Fox and Fox One in English.
  • NPR reported Spanish-language coverage on Telemundo.
  • NPR also said it will be available via the Fox Sports app and in Spanish on Peacock.
  • The NPR report highlighted performers including Justin Bieber, Madonna and Shakira.
World Cup halftime show slated for about 11 minutes, with U.S. broadcast across Fox and Telemundo | The Apex Times