World Cup halftime show slated for about 11 minutes, with U.S. broadcast across Fox and Telemundo

A splashier World Cup halftime show is scheduled for broadcast in the United States with multiple mainstream artists expected to take part, and with coverage distributed across English- and Spanish-language platforms, NPR reported July 17. The program is expected to begin around 3:45 p.m. ET and is projected to run for about 11 minutes, according to the report, which also described the show as a larger production designed to compete with major U.S. sports entertainment spectacles.

The lineup highlighted in the NPR report features Justin Bieber, Madonna and Shakira, among other performers tied to the event. The report framed the production as a major platform moment for artists, with an emphasis on a high-profile, tightly timed halftime slot rather than extended pre-show coverage.

For U.S. viewers, NPR said the halftime show will air on Fox and Fox One in English. Spanish-language viewers are expected to receive the broadcast on Telemundo, giving the event simultaneous reach across two of the country’s largest national broadcast networks.

NPR also reported that the show will be available through streaming distribution. It is expected to stream on the Fox Sports app and to be offered in Spanish on Peacock, reflecting a multi-platform approach aimed at capturing audiences beyond traditional broadcast viewing.

The report indicated that the halftime program’s timing and length are key parts of the plan, with the start set for roughly 3:45 p.m. ET and the entire segment expected to last about 11 minutes. That schedule places the entertainment window within the constraints of a live sports broadcast, where delays and timing differences can affect how quickly studios and networks must deliver the finished segment.

As markets increasingly expect major global sports events to deliver recognizable entertainment talent, the World Cup halftime show’s rollout described by NPR points to an integrated media strategy. The distribution plan spans broadcast, cable-style network delivery, and streaming, while also splitting languages for different audiences through Fox, Fox One, Telemundo, and Peacock’s Spanish offering.

The next step for viewers is to confirm the exact kickoff timing on the day of the match through the networks’ programming schedules and streaming app listings, since halftime start times in live broadcasts can be affected by game events. The show’s advertised length, about 11 minutes, is also subject to the flow of the match, but NPR’s report provides the clearest timetable yet for the segment’s planned presentation.