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YMU Signs Hip-Hop Artist Krept, Former ‘Rap Game UK’ Host, for UK Representation
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Jul 16, 4:09 AM EDT

YMU Signs Hip-Hop Artist Krept, Former ‘Rap Game UK’ Host, for UK Representation

The talent and management company YMU announced it has signed Krept, one half of the duo Krept & Konan, to support his music, partnerships, and rights across commercial, digital, broadcast, live, and publishing categories.

3 min readEditor-approved Apex article

YMU has signed Krept, the UK hip-hop artist and one half of the duo Krept & Konan, to expand its representation of his career, the company announced in an exclusive report published July 16. The agreement is framed around management and business development covering commercial partnerships, brand strategy, digital and broadcast activity, live appearances, and publishing and intellectual property. The move also positions YMU to work with Krept as he continues work associated with his public profile, including hosting duties connected to the program “Rap Game UK,” as described in the report.

The announcement identifies Krept’s real name as Casyo Valentine Johnson and places him in the context of his long-running role as one half of Krept & Konan. While YMU’s scope is described broadly across multiple revenue streams, the report emphasizes that the agency’s involvement is tied to both talent management and rights-focused areas, including publishing and intellectual property. Terms such as duration, commission rates, or specific deliverables were not detailed in the report.

YMU’s statement, as reported by Deadline, presents the partnership as part of the agency’s strategy to manage talent across the modern entertainment stack, where releases and live activity are paired with commercial licensing, digital distribution, and brand alignment. The representation areas cited in the report include commercial partnerships and brand strategy, alongside digital and broadcast work, suggesting a cross-platform approach rather than limited engagement only around performances.

The report also situates the signing within a broader industry practice: agencies and management firms often add catalog and rights expertise alongside booking and promotion. In this case, the listed areas of responsibility include publishing and intellectual property, categories that can shape how music and related creative outputs are administered for different uses. The report did not specify particular projects covered by the new arrangement, but the stated categories indicate YMU intends to oversee multiple aspects of Krept’s professional pipeline.

The news arrives with YMU identified as the exclusive representation platform for the UK market, according to the report’s wording. The announcement does not provide additional details about rollout timelines or immediate announcements, such as new releases or touring commitments. It also does not include information about whether existing agreements with other partners will be assigned, amended, or otherwise integrated into the new representation structure.

The accompanying reporting provides a single-source account of the signing, focusing on the agency’s role across management and business development. For audiences and industry stakeholders, the practical effect is that Krept’s representation and coordination for listed categories will route through YMU’s team, affecting how partnerships are negotiated, how rights and publishing are administered, and how opportunities spanning digital, broadcast, and live formats are managed.

No additional parties beyond YMU and Krept are named in the report excerpt, and no legal filings or corporate documentation are referenced. The next public indicators of how the deal will operate are expected to be mediated through announcements tied to commercial partnerships, broadcast and digital initiatives, live engagements, and publishing and intellectual property administration as they are scheduled or finalized.

Why It Matters

  • The signing consolidates multiple career categories under one representation framework, which can affect how partnerships, digital activity, broadcast work, and live opportunities are coordinated.
  • By explicitly including publishing and intellectual property, the agreement highlights a rights-focused element that can influence how creative outputs are licensed and administered across formats.
  • For industry observers, the timing suggests YMU intends to strengthen its roster around high-profile UK hip-hop and mainstream media presence.
  • For audiences, the deal may shape the way Krept-related projects are announced and distributed, particularly across digital, broadcast, and live channels as new opportunities are finalized.

Sources

Key Facts

  • YMU signed Krept, one half of Krept & Konan, as reported in an exclusive July 16 announcement.
  • The report describes Krept’s real name as Casyo Valentine Johnson.
  • YMU will represent Krept across talent management and multiple business areas including commercial partnerships, brand strategy, digital, broadcast, live, publishing, and intellectual property.
  • The report identifies Krept as a former host connected to “Rap Game UK.”
  • The report does not disclose deal terms such as duration or financial arrangements.