Zuckerberg urges Meta staff to consider ties with Polymarket and Kalshi as it develops a prediction-market style app, NYT reports

Meta is weighing whether to work with existing prediction-market platforms, according to a New York Times report cited by Yahoo Finance. The report says CEO Mark Zuckerberg asked senior staff to explore partnerships with Polymarket and Kalshi while Meta develops what would function as a comparable app.

Prediction markets let users buy or sell shares on the outcome of events, with prices intended to reflect probabilities. Polymarket is associated with a crypto-linked approach, while Kalshi operates through an exchange model. Both have attracted attention as some investors and political-watchers use them as an alternative way to gauge public expectations about elections, policy, and other uncertain outcomes.

The reported push comes as Meta seeks new consumer experiences and revenue streams beyond its core social platforms, which include Facebook, Instagram, and WhatsApp. Prediction markets are also part of a broader tech and finance trend in which companies experiment with new ways to combine real-world uncertainty with on-platform communities.

Meta has not publicly detailed the specific design or timeline for its planned app in the material described in the report. The Yahoo Finance item characterizes the effort primarily as “building a similar app,” without laying out features, target markets, or whether Meta would rely on its own infrastructure or partner with outside exchanges or platforms.

The potential partnerships suggested by the report would be notable because Polymarket and Kalshi already provide live markets, liquidity mechanisms, and operational processes that a newcomer would have to recreate. A partnership could reduce build time and give users immediate access to event markets, although it would still leave open questions about governance, compliance, and how responsibility would be divided between Meta and a partner.

For Polymarket and Kalshi, the prospect of a Meta-led distribution channel would represent an upside in user growth, if Meta’s app were launched and adopted at scale. For Meta, working with established prediction-market operators could also limit some technical and regulatory unknowns, while still allowing Meta to differentiate through its social graph and community engagement.

Still, the reported discussions may not translate into an agreement. Neither the cited report nor any accompanying Meta disclosure, in the information described here, specifies whether talks have begun, what terms are being considered, or whether Meta’s approach would be fully integrated with either platform. Meta also has not, in the material described in this coverage, provided additional public details that would let outsiders assess competitive impact or regulatory posture.