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Cindy Busby Set to Star in Great American Media Holiday Movie ‘Christmas Wrapped in Love’
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Jul 13, 5:08 PM EDT

Cindy Busby Set to Star in Great American Media Holiday Movie ‘Christmas Wrapped in Love’

The Great American Media holiday release began production this week, with Busby starring and the film slated for a premiere run across Great American Pure Flix, Great American Family, and GFAM+ during the network’s Christmas programming.

2 min readEditor-approved Apex article

Great American Media has begun production on a new holiday film titled Christmas Wrapped in Love, with Cindy Busby cast as the starring lead, according to Deadline. The announcement comes as the network ramps up its Christmas slate for its suite of family-oriented platforms.

Deadline reports that Busby, known for roles including When Hope Calls and There’s No Place Like Christmas, is set to star in the movie for Great American Media. The report characterizes the casting as exclusive and says production has just started, without detailing a release date beyond the film’s placement within the network’s holiday schedule.

Christmas Wrapped in Love is expected to receive its world premiere across Great American Pure Flix, Great American Family, and GFAM+, Great American Media said in the Deadline report. The premiere is planned to take place during the networks’ top-rated Great American Christmas programming, positioning the film for the company’s peak seasonal viewing window.

The distribution plan places the film within multiple branded channels and a streaming offering under the GFAM+ umbrella, a structure typical of Great American Media’s holiday releases. Deadline’s report did not specify whether additional platforms or international distributors are involved, focusing instead on the three network properties named.

For Busby, the new project extends her presence within holiday and family-focused programming associated with the Great American Media brand. Deadline’s report highlights her prior work on When Hope Calls and There’s No Place Like Christmas, framing the role as a continuation of her established screen career.

The article does not provide plot specifics, character names, or production locations, and it does not outline the film’s creative team beyond Busby’s casting. It also does not list additional cast members or indicate whether filming will proceed through a particular date, only stating that production has begun.

As production continues, audiences on Great American Pure Flix, Great American Family, and GFAM+ will be able to follow the movie’s roll-in during the Christmas programming period referenced by Deadline. The next major milestones will be the completion of filming, promotion of the film’s finalized cast and production details, and the scheduling confirmation for the world premiere across the network properties.

Why It Matters

  • The timing of the premiere within Great American Christmas programming suggests the film is being positioned for the networks’ peak seasonal viewership window.
  • A multi-platform rollout across Pure Flix, Great American Family, and GFAM+ reflects how Great American Media is distributing premium holiday content across linear and streaming-like properties.
  • The project adds to the holiday lineup that can affect scheduling choices for families choosing entertainment during the Christmas period.
  • Casting Busby indicates continued investment in recognizable genre-aligned performers for faith-and-family-oriented holiday programming, which can shape audience expectations for the slate.
  • As production is underway, additional casting and release details may be released closer to the premiere window, informing viewers and the industry about the film’s full rollout plan.

Sources

Key Facts

  • Great American Media started production on the holiday film Christmas Wrapped in Love.
  • Cindy Busby is set to star as the lead in the film.
  • Deadline reports the casting announcement as an exclusive.
  • The film’s world premiere is planned across Great American Pure Flix, Great American Family, and GFAM+.
  • The premiere is scheduled for the networks’ Great American Christmas programming block.
  • Deadline links Busby’s casting to her work including When Hope Calls and There’s No Place Like Christmas.