Mattel Launches ‘KPop Demon Hunters’ Dolls Line With Singing Feature and Film-Inspired Outfits

Mattel is rolling out a new “KPop Demon Hunters” doll collection tied to the film, with the characters positioned not only as fashion tie-ins but also as singing figures, according to Billboard’s product coverage published July 16. The reported lineup includes a Jinu doll plus six additional figures described by Billboard as HUNTR/X-inspired, each presented as part of the film’s themed roster.

Billboard’s report says the dolls are designed to reflect recognizable looks from the movie, with the figures “sport[ing] iconic outfits” from the film. One of the headline elements in the coverage is that the characters also sing, linking the toy line to the franchise’s music rather than limiting it to costumes and styling.

The Billboard article specifically highlights that the dolls sing “Golden,” tying a song from the film to the merchandise. By building the audio feature around a track from the movie, Mattel’s line is positioned as more interactive than standard character dolls, according to the product-description framing in Billboard’s write-up.

In addition to the singing feature, Billboard’s coverage emphasizes character differentiation within the collection, pointing to Jinu as a named figure in the set and describing the other six dolls as HUNTR/X-inspired. That framing suggests Mattel is aiming to cover multiple character fan favorites within one retail launch rather than relying on a single centerpiece doll.

Billboard reports the collection is available via online shopping, describing it as a “shop online” release in its coverage. The article accompanies the announcement with a product image of a “Rumi KPop Demon Hunters” doll wearing the “Golden” fashion, indicating that the line includes multiple outfit variants tied to the franchise’s musical styling.

Because Billboard’s account is the only provided record here, details such as exact ship dates, pricing, and where else the dolls may be sold are not included in the information available for this draft. As Mattel’s product listings roll out, retailers and the brand’s own channels would typically provide the most precise information on availability and specifications.

For families and collectors, the reported combination of film-costume accuracy and a singing feature represents a straightforward merchandising approach, aligning toy purchases with recognizable moments from the movie and its soundtrack. The collection also reflects a continuing strategy in franchise licensing where music and character presentation are integrated into consumer products, potentially shaping expectations for similar releases tied to major films.