Nvidia in advanced talks to invest in Perplexity at valuation above $30 billion, report says

Nvidia is in advanced talks to invest in AI startup Perplexity at a valuation above $30 billion, according to people familiar with the matter, in a move that would deepen the company’s reach beyond selling chips into the companies building the next layer of AI applications.

The report, carried by Yahoo Finance, characterizes the discussions as “advanced” and suggests the valuation being discussed is above $30 billion. It does not provide deal size, ownership percentage, or a timeline, and it is not accompanied by a confirmation from either company in the information available here.

For Nvidia, such an investment would align with a broader pattern in the AI industry: chip suppliers and platforms seeking stakes in fast-growing model and product companies that drive demand for compute. Nvidia’s core business is supplying the GPUs and networking technologies used to train and run large AI systems, but investments can strengthen ties with the developers whose products determine how AI workloads are deployed.

Perplexity, the target of the reported talks, is known in the market for building consumer-facing and enterprise-facing AI search and answer features that aim to return responses from information rather than only generating text. If Nvidia gains a position in the company, it could be positioned as a preferred partner for deployments that rely on high-performance computing infrastructure.

Nvidia did not disclose further details in the cited report, including whether the investment would be structured as preferred equity, convertible securities, or another instrument. It also does not indicate whether the discussions include additional investors, co-investment terms, or protections such as board representation.

In the absence of an official announcement, the scope of what is certain remains limited. Market rumors can change quickly, especially in late-stage negotiations where valuation expectations, governance terms, and regulatory considerations can all affect whether a deal reaches closing.

The broader sector context is that competition among AI infrastructure providers, model developers, and application builders is increasingly about ecosystems. Chipmakers that expand into investing can try to influence product direction indirectly through financial alignment, while startups can benefit from both capital and credibility with enterprise customers running AI workloads.

Investors and observers will likely watch for whether Nvidia or Perplexity issues a formal statement, what valuation and investment terms are ultimately agreed, and whether the deal indicates additional commercial partnerships beyond the capital infusion. Until then, the reported talks should be treated as unconfirmed and subject to change.