Ukraine says it is striking Russia’s retail giants, with Ozon described as a new pressure target

Ukraine’s government has indicated that recent attacks are intended to disrupt Russia’s retail and logistics network, with the Moscow-based e-commerce operator Ozon described as the next economic pressure point, according to CNBC’s report published Tuesday, Aug. 25, 2026.

The report says Kyiv’s stated aim is to interfere with Russian supply chains and increase strain on Russia’s wartime economy. The approach targets large consumer and distribution networks that depend on warehousing, transport routes, and fulfillment systems to move goods across Russia, including during the conflict.

In the same reporting, Kyiv’s strategy is framed as part of a broader effort to hit enabling nodes of Russia’s domestic economic activity rather than focusing only on military assets. It also notes that Russian retail giants have become increasingly visible targets as the war drags on and as governments and analysts look for ways to apply pressure beyond the front line.

CNBC’s account links this shift to earlier attention on retail e-commerce infrastructure, including Wildberries, another major platform in Russia. The report characterizes these firms as influential operators in Russia’s consumer supply chain, making them a high-impact point of disruption for an adversary seeking economic friction.

Ukraine’s claim, as described by the outlet, is that operations targeting such firms are designed to complicate deliveries, increase costs, and reduce the reliability of goods movement, which can affect everything from consumer products to replacement parts and everyday supplies. The report emphasizes that Kyiv views these measures as a lever to weigh on Russia’s ability to sustain its war effort.

Russia has not been described in the CNBC report as conceding damage or effect in the retail sector, and the article does not provide verified, independently confirmed operational figures in the excerpt available to this desk. As with wartime reporting, the practical extent of disruptions can be difficult to verify quickly, and the immediate outcomes may depend on how quickly companies reroute deliveries or restore logistics capacity.

The focus on Ozon as a next pressure target suggests that Ukraine’s planners continue to look for economic vulnerabilities in Russia’s commercial infrastructure. It also raises questions for businesses operating in conflict zones about how they manage security risk and continuity planning when major nodes of distribution are treated as potential targets in the wider campaign.