Ford company headlines, earnings, strategy, leadership, and market-moving business updates.
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The companies announced a Strategic Customer Agreement intended to give Ford more continuity in getting key memory and storage components, while Micron expands capacity for automotive-grade demand.
THE APEX TIMES
THE APEX TIMES
Ford’s stock was down again Thursday midday, keeping it on track for a fourth straight losing session, after a reported soft U.S. sales read for the second quarter.
THE APEX TIMES
Ford reported a double-digit year-over-year decline in US second-quarter sales, pointing to softer electric-vehicle demand and pickup-truck supply limits as key headwinds.
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Rivian raised its annual delivery forecast on demand strength, while Ford reported a double-digit decline in U.S. sales for the second quarter, highlighting diverging momentum across the auto sector’s shift to electric and hybrid vehicles.
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A recent comparison of General Motors and Ford’s Q1 2026 reporting highlights two competing Detroit priorities, GM’s effort to rationalize battery production around a unified Ultium platform and GM’s more aggressive posture on returning capital to shareholders. The same post frames Ford’s approach as less focused on those themes, though it does not provide detailed, verifiable figures in the material available here.
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The automaker reported 549,200 vehicles sold in the second quarter, down from the year-ago period, even as its truck lineup and Ford Pro software subscriptions grew.
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Second-quarter total U.S. vehicle sales fell to 549,200 units, Ford said, while Bronco logged record first-half sales and Maverick Hybrid set a quarterly record. Ford also pointed to software and commercial growth alongside ongoing model phase-outs.
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The automaker sold about 549,200 vehicles in the quarter, citing model phase-outs including the Escape and Lincoln Corsair, plus a sharp decline in daily rental sales.
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In new comments ahead of renewed USMCA talks, Ford’s chief executive argued that trade rules should make it easier for automakers that build more vehicles in the United States, and harder for those that sell primarily from imports.
