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Tim Cook’s final day as Apple CEO caps a 15-year push into services, wearables and payments
The Apex Times

THE APEX TIMES

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Apple’s next iPhone playmaking could hinge on a $2,500 price test
The Apex Times

THE APEX TIMES

Business / The Apex Times

Apple’s next iPhone playmaking could hinge on a $2,500 price test

A new line of speculation about Apple’s iPhone strategy is raising a practical question for consumers and margins alike: how high would prices need to go if the company sells fewer iPhone models.

Aug 31, 2:36 PM EDT