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Business headlines from the Apex backend, organized by sectors and major public companies for faster market scanning.

After SpaceX’s $75 Billion IPO, Investors Look Past a Tesla Merger and Toward an NVIDIA-Linked Nokia Bet
The Apex Times

THE APEX TIMES

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Curry’s Long-Term Li-Ning Deal Meets Nike’s “Rip the Script” Push, Highlighting Cross-Category Pressure on Basketball Brand Power
The Apex Times

THE APEX TIMES

Business / The Apex Times

Curry’s Long-Term Li-Ning Deal Meets Nike’s “Rip the Script” Push, Highlighting Cross-Category Pressure on Basketball Brand Power

As Stephen Curry aligns his brand with China’s LI-NING, Nike is simultaneously leaning into a high-visibility World Cup-themed marketing platform and football product refreshes. Market-watchers are treating the timing as a test of how quickly Nike can sustain momentum across sports as competition intensifies.

Jun 7, 8:33 PM EDT